One Key to a Successful Nonprofit Social Media Strategy
This month I’m writing about how to be donor centered. Today I’m taking us in a perhaps unexpected direction – the path of social media. What does that have to do with being donor centered? Everything. There are two principle reasons why:
1. Social media is about relationships, not technology. Your constituents want a relationship. We talk so much about the importance of building relationships in the nonprofit world that it’s truly perplexing to still hear folks asking “do we really need to do social media?”
Social media is not only pervasive; it’s inherently ‘social’ — an act of attraction. It asks who’s interested? Who wants to participate?
2. Your constituents expect you to be where they are. Donors communicate information through a multitude of channels, and want to be connected to their causes constantly — on their own terms. If we’re not where our donors are, they’ll engage with someone else who is.
We’ve entered a new era in nonprofit marketing where Winging It with Social Media No Longer Works. You need to take control of your social media marketing with a donor-centered strategic plan. In a nutshell: