|What’s really at the heart of the matter?
Donor-centered fundraising is not about money.
|An aspiring doctor gets a scholarship
Remember that people don’t give money to nonprofits because we ask for money.
My son asks me for money every other day. Why? He just wants it. I don’t give it to him. But when he has a vision… a passion… a dream… something really important he wants or needs to do… that’s when I pay attention. That’s when I consider an investment in his future.
resonates with what your donor cares about and wants to do.
|A child is introduced to the joys of making art
Stop using the phrase “we need.”
That’s about you; not about your donor. No one really cares what you need. People care about how they can make their community and world a better place. Talk to them about how your organization, with their help, will do this.
Donors don’t give to help you attain a fundraising goal; they give to save lives.
Help your donors be all they can be.
Donor-centered fundraising is about impact.
It’s about spreading the joy of giving. Our job as fundraisers and nonprofit professionals is to help our donors see the way to greatness.
Over and out.