3 Little Understood Factors Affecting Your Nonprofit Blog Readership – and How to Quickly Fix Things – Part I
C.P.A. That’s the three things. Huh? Your accountant? Well…. sort of. What do you want from an accountant? My guess is that you want someone who is:
- Passionate about helping you.
- An authority on their subject.
- Focused on you and your situation.
- Working from a plan; knows how to help you.
- Accessible to you; easy to understand; there when you need them.
Gosh, golly… that’s exactly what your blog readers want from you! So if you’ve got passion and authority (and I certainly hope you have that about your mission and the work of your organization) then you’re already ahead of the game. Woo-hoo! Now you just need to package everything, and make sure you’re Constituent-centered (focused on your readers); Planful (you know what your blog’s goals and objectives are and how you can use your blog to be of value to your constituents), and Accessible (folks can easily connect with you and understand what you’re sharing with them).
Once you understand the principles of C.P.A. you’ll be well on your way towards having a blog with content that knocks the socks off your readers. Today, let’s begin with how to put the ‘C’ in C.P.A.Details