S.S.T.S. Share. Shareable. Talk. Search. Those are the elements required for promoting your blog. In Part I we talked about how to create a super sonic transport system to make your blog work for you. We began with how you share. Now we’re going to talk about how to get other folks to share on your behalf. You want to make your posts Shareable. This is what gives ‘wings’ to your super-sonic promotion strategy.
Share and share alike. We all know this old adage. But if you’re given an apple and no knife to cut it into pieces, it’s difficult to share. Similarly, if you share a blog post but offer no sharing tools, it’s not likely to be shared. People who read your posts have networks. You want to tap into them!
It’s your job to make it easy for folks to spread the good word.Details