Monthly Archives: March 2013

6 Ways to Get Others to Promote Your Nonprofit Blog for You: Happy Talk – S.S.T.S. Series, Part IIIb

Talking is what builds your reputation and develops relationships with those who share the values your organization enacts. Talking is central to your blog – and entire social media – strategy. So… let’s talk!

In the first part of this two-part post about how to get others to promote your blog we discussed how to find your natural “sharers” – those folks willing to be spokespersons on your behalf, whether they be influencers or advocates.  Today we’re going to talk about how to get these boosters to spread your good word through digital word-of-mouth.

6 TIPS FOR GETTING YOUR TALKERS TALKING:

How to Find Your Nonprofit Blog Advocates vs. Influencers — S.S.T.S. Series, Part IIIa

To make your blog worth the effort, it’s got to be shared. And that’s what we discussed in Part I: Share and Part II: Shareable of this S.S.T.S. Series.  Great!  But how do you get folks to really TALK about you, rather than just shooting out one-shot shares?

You begin with content, of course. No one is going to share crap, no matter how easy you make it for them to do so. In the C.P.A. Series we talked about getting folks to open and read your post. Done! In the R.C.A. Series we discussed giving folks something engaging to talk about – relevant, constituent-centered and actionable content.  Done and done.

Now that you’ve got the good stuff, you need to get folks walking your talk!

You want more than short-term share transactions.  You want shares that drive desired action responses; you want transformation!

Why the Human Dimension is Key to Social Business Success

We’re really hung up on technology these days. And jargon. We use terms like “social media” to describe a range of practices – from digital communications to any form of customer-centered marketing that embraces the ways in which people interact, inform themselves, form communities and co-create within the current zeitgeist.  Then we mix it up…