I know your budget is tight and I understand you’re struggling to pay for your existing staff, but you can no longer afford to ignore the number one way people find out about you – social and mobile. Digital is the future, it’s increasingly important and increasingly multi-layered, and the time to start building your online community is now. Before it’s too late. Before you’re left behind.
Does Your Nonprofit Need a Social Media Manager? This is a question I’m asked a lot, and my recent post on Maximize Social Business addresses it. I think it’s a kind of funny question for 2013, given the fact that we’re in a digital world, social media is frickin’ huge and people today expect professional online communications and fundraising campaigns. If you want to be taken seriously you need to meet people where they are. And you need to think strategically about your brand and the image you want to project.
Is that something you want to leave to chance? You need someone who has both communications and online fundraising skills, knows how to write effectively for the social web, understands your programs, knows how to match your mission, vision and values to your constituent’s needs and interests and generally has a sense of you big picture goals. That’s hard to find in a high school intern or volunteer.
You need a social media manager. Everything needs to be managed. As Jeremiah Owyang reminds us: manage your online time as you do money. If you’re not actively managing social media – if you’re still doing social media on a wing and a prayer – you’re making a huge mistake.
I know you’ve got questions. How much time will it take? What tasks will the manager take on? What skills must they have? Do they need to be full time? It depends, and if you read the full article you’ll get some answers.
I know many of you are still afraid of change. Or your leadership still wants to stick their heads in the sand pretending social media will go away. Maybe some day. Just like newspapers are going away today. But that took a long time to happen. Meanwhile, you probably hired someone to manage your p.r. and media relations in the 20th century. Well, guess what? We left that century 13 years ago!
If you have an experience using an intern or volunteer, good or bad, please share. Also let us know if you started there; then transitioned to a staff person or outsourced to a professional company. Please share!
Photo: Flickr, Frank Gruber
Get your ‘Hop on Board’ Social Media Resource Guide – a handy-dandy directory of some of my favorite non-profit and general marketing websites, blogs, articles, tools, templates and books to help you achieve your nonprofit social media objectives. Also check out my free webinar, Why Winging it with Social Media No Longer Works. And if I can help you in any way, please let me know!