In the children’s game nobody wants to be left holding the hot potato. Does that sound like the way social media is ‘played’ at your nonprofit? Is anyone in charge? Who sets goals? Who decides what to do/not do? Who evaluates success? Where does the buck stop?
Too many organizations still have not taken charge of their digital strategy. It’s beyond time for this to happen, as I explain in
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This week’s links are a real potpourri of pretty darn interesting stuff. Check ‘em out!
Events
Click-It: The Secret of the Five Top. Simply brilliant advice from Seth Godin. I dare you to try it at your next fundraising event. And if you’ve done it, let us all know how it worked!
Mobile
Click-It: Top 5 Reasons to Use Mobile. This post has all the data you need to
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I recently wrote a post about how to take charge of your nonprofit’s ‘major donor-investor plan.’ One of my readers asked “How did you come up with that term?”
Hmmn… I don’t think I came up with anything. I’ve simply considered my major donors as investors since as long as I can remember. But, honestly, I think the term may have been coined by fundraising guru Kay Sprinkel Grace, who has been a mentor and huge influence in my development practice. So, thank you Kay.
What’s in a name? Let’s take a moment to consider the power of language.
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