Clairity Click-it: Events; Mobile; Social Media vs. Social Business; Acknowledgment Plan; Email Appeals; Corporate Sponsors

This week’s links are a real potpourri of pretty darn interesting stuff. Check ‘em out!

Events

Click-It: The Secret of the Five Top. Simply brilliant advice from Seth Godin.  I dare you to try it at your next fundraising event. And if you’ve done it, let us all know how it worked!

Mobile

Click-It: Top 5 Reasons to Use Mobile. This post has all the data you need to

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Your Major Donor-Investor: What’s in a Name?

I recently wrote a post about how to take charge of your nonprofit’s ‘major donor-investor plan.’  One of my readers asked “How did you come up with that term?”

Hmmn… I don’t think I came up with anything. I’ve simply considered my major donors as investors since as long as I can remember. But, honestly, I think the term may have been coined by fundraising guru Kay Sprinkel Grace, who has been a mentor and huge influence in my development practice. So, thank you Kay.

What’s in a name? Let’s take a moment to consider the power of language.

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