Winter Wonderland Clairity Click-it: Nonprofit Links, Free Resources
Click it!
Because people are SO busy at this time of year, and SO bombarded with messages, you’ve got to focus… stand out… target the right audiences in the right places… and invest the resources to do it right. This week’s links will give you some fuel for your marketing and fundraising engine, for year-end and beyond!
Focus Your Appeals
Click it: Salmagundi on offer is not the shortcut it appears to be . This quick post from Seth Godin reminded me that people don’t care about the breadth of what you do. They care about one (or maybe two or three) of the things you do. Don’t give them the kitchen sink in your appeal letters. It’s unappetizing. It distracts them. It may make them reject any food at all. Give them one tasty treat.
Smart Crowd Funding
Click-It: 5 symptoms of a failing crowdfunding campaign. If you’ve taken the leap to crowdfunding or any kind of peer-to-peer campaign, read these tips from Causevox to make sure your campaign is a success. Good stuff!
Marketing Trends and Social Media Strategy
Click-It: Marketing Trends You Should Not Ignore. Jeff Bullas provides a great reminder that the world is changing. Content marketing, mobile marketing, integrated marketing… it’s all here, and it’s all essential to how nonprofits create awareness and engage their constituents. But it’s not free. Real food for thought.
Click-it: 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy. Fascinating read from Belle Beth Cooper on Fast Company blog. If you’re focusing your content primarily on younger folks, rethink! Plus, why you should pay attention to LinkedIn and mobile. And if you’re not using social media for business, you’re among only 7% of marketers who aren’t
Click-it: How Nonprofits Can Use Facebook and Twitter to Drive Engagement. Great tips, including (1) tell your story repeatedly; (2) understand your audience; (3) be share-worthy; (4) it’s okay to ask; (5) track; (6) coordinate with other messaging, and (7) interact with folks! From Hubspot, Taylor Corrado and Natalie Stamer.
DON’T WANT TO MISS:
Speaking of your social media strategy, you may want to Hop on Board with my Pinterest ‘Hop on the Boards’ E-Workbook or just get yourself a whole bunch of links to great resources (just 99cents!) with my ‘Hop on Board’ Social Media Resource Guide.
Plus, as you polish up your year-end appeals, you may want to be like Santa and check them twice! To help you assure your letter has all the essential elements, I’ve got a brand spanking NEW Guide for you: Anatomy of a Fundraising Appeal Letter + Sample Template.
Photo: Flickr, Isaac Torronterra
