This week it’s all about gratitude. It’s that thanksgiving time of year when we give gratitude for our blessings and think about those who have not been as fortunately blessed. The greatest blessing for nonprofits is the donors who make it possible to fulfill our missions and strive towards our visions. Let’s channel an attitude of gratitude this month and give meaningful thanks to those upon whose generosity we rely. This week’s links will give you food for thought – plus actionable tips.
Click-it: Donor Stewardship : Planting the seeds for retention. From Tim Sarrontonio of Neon comes this post with suggestions of two key ways to engage your donors after they give: (1) be consistent, and (2) be creative. I couldn’t agree more!
Click-It: Inspired by those Thanksgiving Thank-You’s highlights a few things that really make thank you’s stand out: (1) sincerity; (2) big picture connection; (3) relevance; (4) creativity and (5) purity. Thanks so much to Rachel Hope Allison at Big Duck.
Click it: Thank You MailChimp. I included this article from that summarizes Mail Chimp’s findings as to what words in email subject lines work best and worse. Why is it in this collection about gratitude? Because the surefire winner in a subject line is “thank you.” Thanks to Tom Belford of The Agitator for this post.
Click-It: 4 Actions You Can Take Today to Raise More Year-End Money. The very first action suggested by Amy Eisenstein of TriPointFundraising is to show gratitude: Print out a list of your top 100 donors and call them this week, just to say, “Thank you.” They will be shocked and thrilled. Let them know how much their past giving (whether this year or last year) has meant to your organization.
Click-it: 15 Ways to Thank Your Donors This Holiday Season. Vanessa Chase offers some creative ideas – I’ve done ‘em all, and they really are appreciated by those lovely donors without whom our missions would simply be toast.
AND LAST BUT NOT LEAST…
Click-it: November’s Nonprofit Blog Carnival which is ALL about gratitude and how it will help you with your all-important donor retention. Lots of great posts here!
DON’T WANT TO MISS:
As those year-end gifts begin to pour in, you’ll want to be prepared. And being prompt and personal with your thank you letters and emails matters. A lot. I’ve got a brand NEW guide to help you: 48 Hours: Your Donor Acknowledgment Solution Kit. Or check out your complete Attitude of Gratitude Donor Guide. They’re both 100% guaranteed.
Photo: Flickr, Isaac Torronterra