Yes, it turned to spring at 12:57 p.m. early this morning. It’s a good time to do a little spring cleaning. Clear out the mistakes and the old stuff that’s no longer working for you. Keep the basics. Freshen up with some new stuff, or just tweak things a little. This week’s links for nonprofit fundraisers and marketers includes some of all of this. Happy spring!
Click-it: Are You Making These 3 Mistakes in Your Email Marketing? Are you trying to build your email list or supporter base? Betsy Baker suggests three helpful emails for every promotional one.
Click-It: 8 Things I Wish I Knew Before I Started Blogging. Pamela Vaughan shares some great tips on Hubspot. Lots of good links too. I’m in the middle of teaching a blogging for nonprofits e-course, and this article is a real keeper. Save it for later if you’ve no time to read it now.
Direct Mail Newsletters
Click-It: Should You Ditch Your Donor Newsletter? Lisa Sargent shares a stunning case study that may have you rethinking your urge to go all electronic. Check it out!
Small Gifts Matter
Click-it: Every Donor Is Important and Every Gift Can Be Transformational. Jeff Jowdy recounts an inspiring story, reminding us to never forget to celebrate each donor and each gift for the impact it will have — on those you serve, on them and on you, now and for years to come. Thanks Jeff.
Click-It: Fundraising Authority Podcast: Stewarding Your Donors. Joe Garecht interviews Pamela Grow on the under-appreciated art of donor stewardship to sustain and grow your base of supporters. Hear from two experts in one fell swoop.
Speaking of Donor Retention and Stewardship…
I’m offering a free webinar A Donor is a Terrible Thing to Lose: Secrets to Getting More and Bigger Gifts with 4GOOD on Wednesday, April 2nd. The price is right, so… why not?
REMINDER: Tomorrow is absolutely the LAST day to register for THE POWER OF STORYTELLING – 4 Weeks to Engage Board and Staff as Passionate Fundraisers. Learn to tell your remarkable stories – and persuade donors to join you in your mission. Register today!
Photo: Flickr, Isaac Torronterra