Here are some gems – practical to thought provoking — from some of my favorite nonprofit fundraising and marketing gurus. I leave them to you to enjoy!
Click-it: Are You Making These 3 Mistakes in Your Email Marketing? Are you trying to build your email list or supporter base? Betsy Baker suggests three helpful emails for every promotional one.
Click-It: Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. Lots of thought-provoking data in this article by Steven Shattuck on Hubspot. Check out how your nonprofit compares; then think about how you could do better than the average bear.
Click-It: Are You Using This Powerful Social Engagement Tool? Lori Halley on Wild Apricot channels me and Mazarine Treyz in a comprehensive article all about the benefits of nonprofit blogging.
Click-it: The economics behind Copyblogger’s decision to end blog comments. Mark Schaefer provides interesting insight into the business side of blogging, concluding with: “I think the value of blogging for business results from a community dialogue that leads to loyal, emotional connection.” Definitely something to take to heart.
Click-It: Multichannel Acquisition: Growing Your House File from Various Sources . A panoply of online and offline techniques for securing new donors is explored in this article by Angela Struebing for the Integrated Marketing Advisory Board.
Speaking of Donor Retention and Stewardship…
I’m offering a free webinar A Donor is a Terrible Thing to Lose: Secrets to Getting More and Bigger Gifts with 4GOOD on Wednesday, April 2nd. The price is right, so… why not?
And don’t forget to catch this month’s Nonprofit Blog Carnival – Best Ideas and Strategies to Disrupt the Nonprofit Sector hosted by RAD Campaign. It’s jam-packed with thought-provoking insights by an impressive array of nonprofit experts – all about how to create more innovative and effective organizations to rise to the challenge of addressing today’s complex problems.
Photo: Flickr, Isaac Torronterra