A mixed bag of great links from around the web. I leave them to you to enjoy!
Fundraising is Fun
Click-it: Why Fundraising is Fun. This opinion piece by Arthur C. Brooks in the New York Times echoes something I’ve taught for years. Fundraising is a way you facilitate philanthropy. It’s a way you help others fulfill their own vision and enact their own values. How fun is that? Brooks nails it when he writes “fund-raisers facilitate an alchemy of virtue: They empower those with financial resources to convert the dross of their money into the gold of a better society.”
Click-It: How to Network Like You Really Mean It. This article from Minda Zetlin on INC. applies to in-person (e.g., collecting business cards) as well as online networking. The big take-away is that quality trumps quantity.
Go Bold or Go Home
Click-It: Disrupting the nonprofit sector. This article by Caroline Avakian from Socialbrite is a reminder that in today’s zeitgeist nonprofits must take chances, make mistakes and learn from them. If you don’t innovate, you die. There are some great take-aways from the 2014 Nonprofit Technology Conference – 13 ways nonprofits are keeping up. See how many of these you might adopt!
Connect to Audiences
Click-It: Empathy Map Your Way to Relevant Messages. This guest post by Rob Wu of CauseVox on the Getting Attention blog suggests a new approach to the building of personas – a way to better understand and get more attention (and action!) from your target audiences. Check out this article to learn to create an “Empathy Map.”
Click-It: ASU Raises More Than $3 Million During 2-day Online Campaign. Justin Ware, The Social Side of Giving, shares the remarkable results of Arizona State University’s online campaign that beat its goals by more than 3,800%! Of course, no surprise, it starts with solid online infrastructure. But… this is quite encouraging news. IF you build it, they just might come.
Click-It: 5 Donation Page Mistakes That will Destroy Your Online Fundraising from Sumac lays out five action steps your nonprofit can take – right away! – to dramatically improve your online fundraising results. You probably know these things. But when is the last time you actually checked your donation page experience to see what it looks like from your would-be donor’s perspective? Check it out!
Last Chance to Register…
Stop doing marketing like it’s 2006, and take advantage of all the tools at your disposal in 2014 to engage with your donors more effectively and raise more money. Registration for the Social Media for Fundraisers: How to Deepen Relationships and Raise More Money E-Course turns into a pumpkin tomorrow at midnight PDT. Get it today, before it’s squash! And no worries if you can’t be at your desk every Monday. You can download it an review all the materials at your convenience. Love it – or your money back.
Photo: Flickr, Isaac Torronterra