Still stuck for subject lines for your year-end emails?
The subject line is like the outer envelope for direct mail. It’s the window into your message. Make sure it’s wide open and gives a glimpse of something that grabs folks’ attention. Make it intriguing, urgent, exciting, compelling, emotional, shocking or funny. The more useful and specific it is the better.
And by the way, if you’re not planning a series of year-end emails — get on it NOW! Did you know that a full third (33%) of December gifts occur on the 31st of the month? If you’re not putting forward your most compelling fundraising offer at a timed when folks are primed to give the most, you’re really missing your best opportunity.
In 15 Subject Line Examples for Your Holiday Email Marketing Ryan Pinkham provides inspiration that applies as well to nonprofits as to retail businesses. Here are examples I particularly like, with thoughts about how you can use them to boost your year-end fundraising:Details