Today I’ve got my personal round-up edition with the TOP 10 POSTS on the Clairification blog as selected by you – my wonderful Clairification readers. I’ll no doubt be writing more about these topics in the coming year, but if there’s something you’d particularly like me to address please send me a direct email at Claire@clairification.com. I always love to hear from you!
Annual Campaign
Click-It: 6 Ways to Raise More Money with Your Annual Fundraising Appeal. Folks pay way too little attention to #1. Do you?
Click-It: Check Your Next Appeal Letter Against This 16-Point List Before Sending. Use this for any appeal; not just end of year.
Click-It: 10 Reasons this Fundraising Appeal Hits it Out of the Ballpark. This appeal touches every base.
Special Events
Click-It: Why Your Nonprofit’s Events are a Waste of Time. Why “raising awareness” and “raising good money” are insufficient in and of themselves.
Click-It: Fundraising Silent Auctions: It’s the Items, Stupid. Worth it for the velvet Elvis painting alone. 🙂
Marketing Communications
Click-it: Creating a Donor Communications Plan to Woo Your Supporters: Part 1. Never fear, there’s also a Part 2.
Donor Retention
Click-it: 3 Rules for Thanking Nonprofit Donors that Should Never Be Broken. It’s so simple to fix these things. And it will make a huge difference to your bottom line.
Click-it: Nonprofit Donor Retention is Not as Hard as You Think. See what 94 % vs. 41% means.
Social Media
Click-it: How to Create an Ice Bucket-type Challenge for Your Nonprofit: A Formula for Success. Not every gimmick works. Why did this one?
Last Day for Early Bird on Major Gifts Strategies
Speaking of what was popular last year… My most-loved course — Winning Major Gift Strategies for small and medium-size shops — is back by popular demand. If you register TODAY you’ll save $30. Don’t wait, as registration slots this year will be strictly limited. All the materials are yours for life, so it’s okay if you have to miss a week or two. And you can add up to 5 team members – for no additional fee. That’s right; you heard me. If you don’t love it, I offer a money-back guarantee.
Photo: Flickr, Isaac Torronterra
Image courtesy of Freedigitalphotos.net