First, you’ve still got time to send your donors some Valentine’s Day love. If you missed Monday’s post, check it out here. Meanwhile, today I’ve got another eclectic mix of links for you from across the World Wide Web – both from nonprofit and for profit sources. Enjoy!
Boards & Fundraising
Click-It: Opening Doors: A Great Way to Engage Your Nonprofit Board Members. Amy Eisenstein shines a light on some of the different ways board members can help with fundraising, besides making a solicitation. Check these out if you want to inspire all of your board members to get invested in their fundraising role.
Click-It: Good Stories Versus Great Stories comes from my pal, Vanessa Chase. She discusses what it takes to really connect with your audience. And, by the way, I’ll be teaching at the Virtual Storytelling Conference she mentions in her article – lots of great webinars, and all of them free!
Click-It: How to write a better story for your nonprofit comes from another one of my friends, Mazarine Treyz. She offers a different perspective on what it takes to tell a great story (and she’ll also be presenting at the Virtual Conference).
Click-It: Social Media for Nonprofits – Engaging with Donors Effectively. Here’s an article from University of Notre Dame digital media executive Don Schindler for organizations just getting started with social media. Grab some best practices for maximizing all your online marketing efforts.
Click-It: 4 Visual Marketing Ideas to Boost Twitter Engagement. If you’re not yet incorporating visual images into your social media marketing, you’ll want to check out this by Rebekah Radice on the Maximize Social Business blog. She tells us that in an A/B test by Hubspot, it was found that tweets with images receive 150% more retweets, 18% more click-trough’s, and 89% more favorites. So get on the “show and tell” bandwagon!
Click-It: 4 Simple Steps to Clean Up Your Email List offers hands-on advice from the folks at Salsa. You’re just kidding yourself by counting up how much your email list is growing without ever taking time to verify whether these emails are active.
Click-It: How to Integrate Email and Social Media to Increase Engagement, by Jennifer Watts on the Jeff Bullas blog, provides three key ways to increase customer engagement by integrating email and social media. Here’s one I like: “Include “share” buttons within your email messages to encourage readers to share excerpts or the entire message with their friends on their social media profiles.”
Click-It: Social media vs. Email marketing infographic verdict on the Online Social Media blog talks about the pros and cons of each medium. Email is definitely not dead, but sometimes it makes sense to use another medium for a targeted segment of your mailing list. Check out the infographic for some interesting data.
Want More Social Media Tips?
Get the “Hop on Board” Nonprofit Social Media Guide. More than 100 tips, resources and tools to help you to fully embrace social media for your nonprofit. A great resource to keep on hand — and all for the price of a grande latte and fattening muffin you don’t need. Grab it right here!
Image courtesy of Freedigitalphotos.net