Happy Friday the 13th! It’s my lucky day – both I and my son were born on Friday the 13th – so I feel only good things can happen today. Speaking of which, I’ve got some lovely “feel good” goodies for you today. Since “Heart Day” is tomorrow, let’s start with philanthropy – meaning “love of humankind.” Then I’ve got some fun social media and creative stuff to help you really stick out in the minds of your constituents.
Click-It: Philanthropy Must Lead with its Heart by Jennifer and Peter Buffett appeared in last week’s Chronicle of Philanthropy. If your organization has yet to adopt a culture of philanthropy and an attitude of gratitude and love towards your constituents, let this article be your inspiration.
Click-It: The Philanthropy 50 In case you missed the Chronicle of Philanthropy’s listing of the 50 most generous U.S. donors last year, here it is!
Click-It: What’s Your Organization’s Unique Value Proposition? This is a question I often ask nonprofits who are struggling to find donations. It’s part and parcel of “Why should I support you?” What do you bring to the table that no one else does? In this article, Linda Spencer outlines why the answer to this question is essential for anyone trying to start a new nonprofit. It’s also important for folks in crowded fields (most of them) where to the prospective donor every charity looks awfully similar. What can you tell them to help them decide to fund you?
Creative Stuff: YouTube
Click-It: 35 Mind Numbing YouTube Facts, Figures and Statistics – Infographic. If you’re not yet using video to spread the word about your nonprofit, you’ll want to check out this post from the Jeff Bullas blog. Would you believe 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day? Most important fact for nonprofits? 100 million folks take social action on YouTube every week.
Creative Stuff: Twitter
Click-It: 10 Twitter Best Practices for Nonprofits. The good folks at Nonprofit Tech for Good offer up some super useful tips and great examples. It’s well worth checking this one out.
Creative Stuff: Visuals
Click-It: 2 Reasons to Implement a Visual Content Marketing Campaign (Infographic). Visual content marketing is one of the hottest digital marketing trends these days, with the ever-increasing popularity of visual social media such as Pinterest, Instagram and Vine not to mention media sites like YouTube and Vimeo. Check out this post from Business2Community for some interesting statistics about the effects of visuals on the human brain – and more.
Click-It: Free stock photos for your blog. You’ve got no more excuses for not adding visuals to your nonprofit marketing communications. This is a huge list of freebies from Lifeblooming.
Click-It: Are you thanking donors, or just using the moment to brag? From Jeff Brooks, with whom I almost always agree. This one had me at the headline. What do your thank you letters come across as? Take another look.
What Else Can You Do to Show Donors Love?
Get my NEW Donor Retention and Gratitude Playbook if you want to learn all you need to know to woo your donors and keep them connected to you for life. You can get each of the five Companion Guides separately. Or you can buy the ‘Bargain Bundle’ here now at a discount. It’s a good deal, I promise. And if you’re not happy, just let me know and I’ll return your money — no questions asked. That’s my Clairifcation guarantee.
Image courtesy of Freedigitalphotos.net