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4 Things Clothing Upcycling Can Teach Nonprofits about Donor Retention

messy stuffed closet
Stop discarding clothes (letting donors lapse); Treasure them (renew and upgrade).

I know this may sound silly, but I sometimes like to think of my donors as clothing.

Huh?

Well, shopping is one of my favorite activities so I think about clothing a lot. I think about the many ways I can use it, repurpose it, mix and match it, show it off and even share it with friends and family. I treasure my clothing, and have a great deal of difficulty letting go of any of it (yes, my closet is stuffed to the gills)!

So, how are donors like clothing?

  • They cover a lot of basic needs.
  • They keep you (aka your nonprofit) warm and cozy.
  • They enable you to get through different seasons.
  • They help you look good.
  • They help you show off your brand and strut your stuff.
  • They attract others to you.
  • They are a big part of the story of your life.
  • And you should have a lot of trouble letting go of them.

Unfortunately, most nonprofits are much too cavalier about letting go. It’s expensive. It’s a waste of time. It’s completely irresponsible if you care about your nonprofit’s future – so I want you to STOP IT!

4 Ways to Cherish and Hold on to Donors

  1. Stop Discarding Donors; Treasure Them
  2. Meaningfully Thank Donors; Do it a Lot
  3. Show Impact with Stories and Compelling Images
  4. Build the Relationship

In Part 1 of this article I’ll discuss the first two ways. The second two ways will be covered in Part 2.

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