Clairity Click-it: Social Media + Content; Cause-Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year-End Appeals!

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I’ve a really eclectic mix of links this week, ranging from marketing to fundraising to management – and then some! Plus you’ll find some free resources and your last chance opportunity to improve your year-end fundraising (scroll to the bottom). Can you believe this will be the last “Click-it” in August? How’d it get to be September so soon? You know what that means – year-end fundraising is right around the corner! Stay tuned to my blog as I’ll be offering lots of tips to help you out. Meanwhile… enjoy the rest of the season.

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Warning: Your Nonprofit is Sending Too Few Emails

As the end of the year approaches, are you planning enough emails?

Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals.  On top of that, emails can be a great way to set yourself up for success even before you send an appeal.

Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:

We don’t want to tick them off by mailing too many times.

We can’t ask them for money more than once or twice a year.

They get a lot of mail from us and it’s probably annoying.

They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.

What all these comments have in common is that they’re based on a lack of data.

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Clairity Click-it: Fundraising Pride; Messaging & Branding; Major Gifts; Social Media; Writing; Last Chance!

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This week I’ve another potpourri of links on a variety of fundraising, nonprofit management and nonprofit marketing topics. Some practical stuff, some food for thought, some free resources and a last chance opportunity to improve your year-end fundraising (scroll to the bottom). I hope you’re enjoying the last days of the season!

Fundraising Pride

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Clairity Click-it: List Building, Calls to Action, Nonprofit Management, Silos, Change

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This week I’ve a potpourri of links on a variety of fundraising, nonprofit management and nonprofit marketing topics. It’s still summer, so I figure it’s a good time for a varied reading list. Some practical stuff, and a little food for thought. Why not?

List Building

Click-It: How to Build Your Email List from LinkedIn and Twitter. This post by Amy Hall on the Maximize Social Business blog offers some great practical tips for converting your social media contacts into supporters. After all, isn’t that one of the major reasons you’re trying to generate more connections and followers?

Calls to Action

Click-It: 12 Nonprofit Call-to-Action Twitter Images to Study and Learn From. This is a great collection of examples from Nonprofit Tech for Good.

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Your Essential 16-Point Annual Appeal Checklist

Your 16-Point Fundraising Appeal Checklist
Get Your 16-Point Checklist Here and Take Your Fundraising Appeal to New Heights

Are you starting to worry about whether you’ll raise enough money this year to meet your goals? Are you concerned because last year’s appeal didn’t raise as much as you had hoped? Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs?  Fear not!  Help is on the way!  Just use this 16-point checklist before you send anything to your printer.

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