What Your Donors Won’t Tell You about Your Nonprofit Newsletter
- Is this how your newsletter makes your donor feel?
It’s boring them to tears.
Actually, let me rephrase. Not to tears. That would mean they’re feeling an emotional connection. Sadly, they’re not.
Most donor newsletters are boring to the point of numbness.
You’re not making the impact you need to make to keep your donors, let alone get them to give more the next time you ask.
Why?
Let me tell you what I learned from Penelope Burk, Donor-Centered Fundraising author, about 15 years ago. It fundamentally changed the way I communicate with donors.
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