The Secret of Donor-Centered Fundraising: No Money Involved
Donor-centered fundraising is not about money.
Huh? If that first sentence has you scratching your head, it’s time to take a moment.
I know. You’re thinking this is just semantics. You’re thinking that, of course, fundraising is about money. You’re thinking we can pretend it’s about something else but, seriously, we need money to fulfill our missions. I know what you’re thinking.
I want you to stop thinking that way. Because it’s getting in the way of you raising more (ahem) money. So… close your eyes. Breathe. Clear your mind. Ready? Okay… now…Details