Does your nonprofit have an email newsletter?
I’d rather see you rock a blog, but let’s talk a bit about your newsletter. Since you already have one, you may as well make it better.
Otherwise, what’s the point?
[BTW: If you don’t have an e-newsletter, go read the article above about creating and rocking a blog. Also read this. A blog can serve the purpose of an e-newsletter, and do so in a more donor-centric, user-friendly fashion. IMHO]
Okay. Back to improving your newsletter.
The real point of a newsletter is to stay top of mind with your supporters.
Because you want to keep them, of course!
Just like with any relationship, if the only time someone hears from you is when you want something from them, they’re not likely to stick around.