You really must! Because the world in which we fundraise is changing rapidly.
Keeping up is challenging.
Yet that’s not a good reason to pretend that time has stopped. I’m not suggesting you neglect the tried-and-true fundamentals, of course (direct mail, telephone, events, face-to-face).
You need them! And they still work. But you’ve got to leverage them with today’s tools, within the context of today’s marketplace.
This is your time. This is our time. But, these times are different and what comes next is difficult to grasp. How people communicate. How people learn and share. How people make decisions. Everything is different now. Think about this…you’re reading this article because it was sent to you via email. Yet more people spend their online time in social networks than they do in email…Technologies such as social, mobile, virtual, augmented, et al compel us adapt our story and value proposition and extend our reach to be part of communities we don’t realize exist.
The people who will keep you in business or running tomorrow are the very people you’re not reaching today. Before you continue to read on, allow me to clarify my point of view. My inspiration for writing this is to help you augment, not necessarily replace, the programs you’re running today. We must still reach those whom matter to us in the ways they prefer to be engaged. .
— Brian Solis, The End of Business as Usual
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