4 More Magic Words that Increase Charitable Donations
In a recent article I gave you the “Holy Trinity” of fundraising success:
You, Because and Thanks.
Those are essential ingredients for any fundraising appeal.
Today I’m going to give you four more magic words:
Small, Immediate, Expert and Support.
Each of these packs a bigger punch than you might imagine, and tends to persuade folks on the fence to jump right off and land in your court.
Let’s take a closer look at how this works.
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