marathon event

Nonprofit Event Fundraising Part 1: What’s the Point?

Do you think of your nonprofit event as a “fund raiser” or a “donor cultivation experience?”

The simple, obvious answer, of course, is that a good event is both.

In practice, however, successful event fundraising – galas and sport events and auctions that are worth the effort — is not this simple.

So let me ask this question another way:

What is your number one goal with your special event?

Think about this carefully for a moment. There can be a lot of reasons, good and not-so-good, for embarking on this admittedly resource-intensive strategy.  Do your ends justify your means?

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