2 Smart Strategies to Build Donor Relationships on LinkedIn
In How to Use LinkedIn to Give Donors a Reason to Connect with You we looked at ways to make folks want to learn more about you. Today we’re going to look at how you can bond with folks and make them receptive to becoming more involved and invested with your cause.
What I like about these strategies is they’re relatively easy and won’t consume a lot of your time. And the payoff should be big.
LinkedIn is a veritable treasure trove of opportunity that goes largely overlooked by most nonprofits. And that’s a shame! In addition to being super useful for finding new prospects, researching existing donors and building your brand identity, thought leadership and credibility, it’s a virtual way to build relationships with folks when you can’t get up close and personal.
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