It’s simple. And it works.
You see, penny-wise fundraising may seem smart. You may pat yourself on the back for working “lean and mean.” But, in actuality, lean and mean is the antithesis of how a nonprofit becomes successful.
Penny-wise fundraising ends up being nothing more than mean.
- Mean to the people to whom you pay pauper’s wages.
- Mean to the staff you overwork.
- Mean to the volunteers you burn out.
- Mean to the clients you can’t afford to help.
- Mean to the donors to whom you’re unable to offer satisfying philanthropic investment opportunities.
- Mean to the community you can’t afford to serve.
Penny-wise fundraising takes you down exactly the wrong pathway.
- Pathway to the nonprofit cycle of starvation.
- Pathway to buying what’s cheap, not what’s effective.
- Pathway to a culture of scarcity and need, rather than abundance and philanthropy.
- Pathway to a culture of resentment, rather than gratitude.
- Pathway to colluding in the nonprofit overhead myth.
You May Think You’re Being Smart, But You’re Not
Penny-wise fundraising reveals an underlying attitude fundraising is a “necessary evil.’ So… why not invest as little as possible in it?
Sadly, this approach to fundraising is doomed to failure.Details