Treasure Map

Do You Want More Major Donors? Read This!

If you’re like most nonprofits, you probably wish you had more major donors.

Guess what?

You can have them!

Today we’re going to look at a great tool for building those important relationships with top prospects over time.

And we all know that is what will result in the big gift.

You know how important it is to put a plan in place to build relationships, right?

It’s super-de-duper important if you want to secure major gifts.

And there’s a name for the strategic process of building meaningful relationships with potential major gift donors.

I’m talking about “Moves Management.”

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Partner to Solve Social Problems; Stop Acting in Silos

Ask someone on the street if there are too many nonprofits addressing the same causes. Most likely, you’ll get a resounding “yes.”

When there’s a crisis, folks are confused as to which relief agency they should give their money. When a friend is diagnosed with cancer, they aren’t sure which organization will make the best use of their donation.

This confusion leads to “drop in the bucket” donations. Folks want to at least doing something, but don’t want to risk throwing their hard-earned money into a black hole.

This behavior stifles the entire nonprofit sector. Folks don’t trust their philanthropy will be effectively stewarded, so don’t give as much as they could. Even worse, folks with track records of investing — philanthropic (aka “social”) entrepreneurs — sit on the sidelines waiting.

Waiting for what?

Waiting for the social benefit sector to do something that, up until now, it has not done well. 

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10 Email Hacks to Increase Nonprofit Productivity

We live in an age of information overload.

As a result, many of us (me included) have gotten into some really bad habits in an effort just to “keep up.”

These habits are not only killing your productivity, they’re killing you!

So today I thought I’d take a step back from offering fundraising tips and tools, and offer up some brass tacks advice to lighten your load.

And I want to take on the killer of all time sucks.

Email.

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Rose inside book. Pages shaped like heart.

Nonprofit Fundraising: Do You Know Semantics Matter?

Rose inside book. Pages shaped like heart.What’s in a name?

A rose by any other name would smell as sweet,” said Shakespeare.

But, would it?

Seth Godin thinks words matter. As do I.

“That’s just semantics”

Just?

The meaning of the word is the reason we used the word.

If we don’t agree about the meaning of the word, we haven’t communicated.

Instead of, “that’s just semantics,” it seems more productive to say, “I’m confident we have a semantics problem.”

Because that’s all of it.

The way we process words changes the way we act. The story we tell ourselves has an emotional foundation, but those emotions are triggered by the words we use.

Not just.

Especially.

— Seth Godin

What do you call the folks who respond to your fundraising appeals?

Are they donors?

Maybe that’s okay. Or perhaps

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Cookie Monster when his name is misspelled

Donor’s Lament: You Didn’t Thank Me Properly

Cookie Monster when his name is misspelled

Everything I learned about saying “thank you” I learned from:

According to Burk’s research from Donor-Centered Fundraising, more than 80% of thank you letters start with “Thank you for your generous gift of…” or “On behalf of the Board of Directors, thank you for your generous gift of…”

Y  A  W  N

  • Want to stand out?
  • Want your donor to actually read your letter?
  • Want your donor to feel good about the decision they made to invest in you?
  • Want your donor to feel warm and fuzzy inside?
  • Want your donor to say “Aw, that’s SO nice!”
  • Want your donor to feel the opposite of bored?
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Hold these 4 Nonprofit Fundraising Truths to Be Self Evident

DeclarationOfIndepenceI’ve created for you a little “Declaration of Fundraising Independence” to help you become a fruitful philanthropy facilitator from this day forward.

This Declaration incorporates what I consider to be essential fundraising truths — four pre-conditions which must be met before you’ll be able to successfully exercise your fundraising strategies. Within these four pre-conditions are additional hidden truths (don’t worry; I’ll call them out for you).

We hold these truths to be self-evident, that not all charities are created equal, that they are endowed by their constituencies with certain unalienable visions, missions and values, that among these are visions, missions and values that some, but not all, members of the public share. That to secure these visions, missions and values, charities are instituted among the public, deriving their just powers from the support of the public. That whenever any form of charity becomes destructive of these ends, it is the right of the people to fail to support it, and to instead support those institutions as to them shall seem most likely to effect the safety, happiness, goodwill and public benefit of the populace.

Fundraising is not an end in itself. It serves noble ends.

(1) When those ends are ones valued by the people, and

(2) When folks trust you’re doing an effective job meeting needs they believe must be met, then

(3) You earn the privilege of fundraising and, in fact,

(4) You assume the responsibility to fundraise to assure those who rely on you to meet these needs are not left high and dry.

So… this is where you get your Declaration of Fundraising Independence.  You are ‘free to fundraise’ once you’re able to make a case to enough people that you deserve to exist.  For this to be the case:

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