For fundraisers, December is a marathon of appeals, posts, thank-yous, events, and all the other tasks associated with the busiest month of the fundraising year. For donors, it’s equally chaotic. Family, friends, work, holiday planning, and parties crowd their schedules. Advertisements clog up their email inboxes and news feeds. They receive multiple appeals from multiple nonprofits looking to capitalize on holiday generosity.
What can you do to stand out from the crowd?
Well, we have a few suggestions, and all of them boil down to one thing:
Make your donors feel amazing about supporting you!
Here’s how — with some specific suggestions.Details