How to Improve Your Nonprofit E-Newsletter
Does your nonprofit have an email newsletter?
I’d rather see you rock a blog, but let’s talk a bit about your newsletter. Since you already have one, you may as well make it better.
Otherwise, what’s the point?
[BTW: If you don’t have an e-newsletter, go read the article above about creating and rocking a blog. Also read this. A blog can serve the purpose of an e-newsletter, and do so in a more donor-centric, user-friendly fashion. IMHO.]
Okay. Back to improving your newsletter. You can always evolve it into a blog (and doing so will make sense after you read the rest of this article).
Guess what most donors simply won’t tell you about your newsletter?
It’s boring them to tears!
Or at least most of it is.
Actually, let me rephrase. Not to tears. That would mean they’re feeling an emotional connection. Sadly, they’re not.
Why?