What emotions align with your nonprofit mission and brand identity?
I adore color. I’m definitely not someone who wears only black!
My personal ‘brand’ is multi-hued. You can see it at the top of my website. You can see it on my person.
What do the colors you ‘wear’ say about your brand?
I thought it would be interesting to think about how you use color in your donor communications, and happened on several great infographics, including The Psychology of Color in Design and Color Psychology and Marketing. They offer a terrific overview of the meaning of colors in the western hemisphere.
What you’ll learn is eye opening.
Color is a powerful form of nonverbal communication. There should be more to selecting color than just a whim.Details