#GivingTuesday in Reverse: Do’s and Don’ts
I’ve written in the past about why I like to turn the tables on #GivingTuesday by actually giving to your donors, rather than asking them to give again — yet one more time — during this busiest fundraising time of the year.
I’m not suggesting you not ask multiple times at the end of the year. You should. You must! However…
Your asks should flow together as a coordinated campaign. And you should do whatever you can to really stand out in your donor’s inbox.
The problem with #GivingTuesday?
Everybody and their dog is asking on this particular day.
There’s so much competition, you’re not likely to bring in many new donors.
For the most part, you’ll be preaching to the choir. The choir that already sings your song. That already loves you. That already gives to you. At best you’ll be eeking out a small additional gift from them. Or you may just secure their annual gift on this particular day; so… no net gain. At worst you’ll tick them off by asking them to give, yet again, without showing them enough well-deserved gratitude.
There’s a time and a place for everything.
And, as I often say, if you want gifts you must give them! Which is why giving gratitude to donors is such a powerful thing to do. Another way to understand the meaning of “Giving” Tuesday.
Sometimes Nonprofits Try Turning Things on Their Head But Don’t Quite Succeed
Today, I want to evaluate an example
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