You want to raise money with your fundraising appeal, right?
However you feel when you sit down to write is how your readers will feel when they sit down to read.
Feeling anxious? Unprepared? Bored?
Your feelings come through in your writing. Or not.
So… first put a smile on your face! Think about what inspires you about your mission. What are you passionate about? What drew you here and keeps you here?
Passion is contagious.
You can do this – it’s just like talking to a friend about how important your cause is.
Yup. Your donor is your friend.
Talk to them exactly that way.
Becoming a writer is about being conscious.
“When you’re conscious and writing from a place of insight and simplicity and real caring about the truth, you have the ability to throw the lights on for your reader.”
– Ann Lamott