For this year’s appeal, are you shooting from the hip?
Going from your gut?
Simply repeating what was done last year?
That may or may not be a good idea. It’s a little risky to take a stab in the dark. Or throw spaghetti against the wall.
It might stick, and draw your donors in, but…
What if there was a more scientific approach?
In my last article I shared five strategies informed by neuroscience, psychology and behavioral science research to help you be more strategic with your messaging to donors.
Today I’d like to add five more. Don’t worry you’re being manipulative. There are ethical ways to apply these principles. In fact, using them likely will help bring donors more joy, meaning and purpose than if you just threw pasta at them!
Ready for some ideas that might not be intuitive?Details