A Revolutionary Way to Influence Year-End Philanthropy
You asked a bunch of folks to give a year ago. Some did.
You thanked them. Once. Maybe twice.
Now you want to ask them to give again this year.
What’s wrong with this picture?
Too often nonprofits ask once; then assume folks who’ve made the decision to give will continue to do so. This is similar to retailers thinking once someone has bought from them they’ll automatically do so again.
Not true in either case.
You’ve got to sell again and again. Time marches on. Memories are short, and circumstances change. It’s a matter of “What have you done for me lately?”Details