Why Smart Nonprofits Focus on Growing Monthly Giving
For at least the past five years I’ve been actively encouraging nonprofits of all stripes to begin or ramp up their monthly giving program. It made sense then. It makes even more sense now.
Why?
If there’s anything the past couple of years have taught us, you need a dependable source of income in order:
- To be able to sustain programming for problems that never go away
- To be able to weather current storms, anticipated and unanticipated, and
- To be able to plan for the future.
It turns out there’s nothing as dependable as monthly donors.
In fact, donors who give to you recurrently sustain you so well a monthly giving strategy is often called a sustainer program.
Do you deserve a group of people who will sustain you through thick and thin?
Of course you do!
But you don’t always get what you deserve – unless you make it happen.
How to Make Monthly Giving Happen
As someone poetic so eloquently put it:
“Nothing will work unless you do.”
— Maya Angelou
There are four steps to a successful monthly giving work plan:
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