Invite Nonprofit Donors Into Your Story, Giving Them a Powerful Role to Play
You must invite your donor into the story.
Take yourself out of the equation.
Donors don’t care about you, but about what they can do through you.
Stop talking about your good work.
Talk, instead, about the good work your donor wants to do.
How?
5-Step Strategy to Illuminate the Donor’s Role in Repairing the World
1.Tell a quick story about a specific project.
You’ve got lots of stories. They’re probably interesting enough to grab your donor’s attention. Don’t make the mistake of trying to talk about your entire mission all at once in a fundraising message. It’s too much for people’s brains to absorb.
What you want to do,
Details