Why Creating Donor Engagement Opportunities Boosts Fundraising
Awareness alone is passive
I wish I had a dime for every time a nonprofit board or staff member told me
“We’re the best kept secret in town; if people knew what we do, they’d give to support us.”
Sound familiar?
If I had all those dimes, I could make a nice contribution to your cause.
But I likely wouldn’t choose to do so, unless you intentionally made it clear the following were important to you:
- Learning a little bit about me,
- Engaging me personally,
- Making a specific, not vague, ask.
You see, merely “building awareness” will not ipso facto raise more money for your cause.
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially.
Why should I?
There are a lot of good causes out there, and making a decision to invest in you is something I need to act on.
I’m busy.
I’m overloaded with information.
Inertia is just too powerful a force.
Want to do something to shake me awake?
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