Embrace the centrality of content marketing to your success; then simply tell stories. Stories draw us in. They make us want to be transported. That’s all there is to it. Duh! I don’t see a lot of articles I wish I’d written, but Why content marketing will make your small business sexy is one of…
I’ve collected bountiful gifts for you this month — because it’s a good time to curl up next to a warm fire with your laptop and get in some inspirational reading. Remember, my motto is: “If I know it, I want you to know it!” I’m dedicated to paying it forward after 30 years of…
Here are some goodies to help you raise as much money as possible during the last quarter of the calendar year! Keep your focus on inspiring storytelling that sets you apart from everyone else, yet don’t forget that who you tell your story to matters as much as how you tell it. As does where you disseminate it (hopefully not just by snail mail, but also online and face to face). Click on these links to helpful articles I hope will delight you.
This week’s Click-it is another mélange of fundraising wisdom, ranging from events to social media and taking a look at which generations are good target markets for you. Plus some fun posts.
And, as always, if you scroll to the bottom you’ll find some free resources I’ve selected for you. There’s some really worthwhile stuff here — and I’ve got a lot of it this week.
See you next week where I’ll return to my “Dive the Five” virtual nonprofit curriculum. Want to know the top five priority areas for your focus in the coming year? Make sure you’re subscribed to Clairification so you don’t miss an article!
And now, on to this week’s articles…
Here are some gems – practical to thought proving — from some of my favorite nonprofit fundraising and marketing gurus. I leave them to you to enjoy! Marketing Click-it: Are You Making These 3 Mistakes in Your Marketing? Are you trying to build your e list or supporter base? Betsy Baker suggests three…
To make your blog worth the effort, it’s got to be shared. And that’s what we discussed in Part I: Share and Part II: Shareable of this S.S.T.S. Series. Great! But how do you get folks to really TALK about you, rather than just shooting out one-shot shares?
You begin with content, of course. No one is going to share crap, no matter how easy you make it for them to do so. In the C.P.A. Series we talked about getting folks to open and read your post. Done! In the R.C.A. Series we discussed giving folks something engaging to talk about – relevant, constituent-centered and actionable content. Done and done.
Now that you’ve got the good stuff, you need to get folks walking your talk!
You want more than short-term share transactions. You want shares that drive desired action responses; you want transformation!