I wrote “And then they came for me…” over a year ago. I was criticized for writing a ‘political’ piece. As a social benefit sector coach, teacher and practitioner, I’m apparently supposed to ‘stick to my lane.’ But… what exactly is my lane? Or yours? My blog is for those who work in the social…
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Dr. Martin Luther King, Jr. spoke of standing up for what’s right, even when it isn’t convenient. There is so much happening in the world around us today, and at such an unprecedented, rapid pace, it’s sometimes challenging to make sense of it all. And, in particular, our place in it all. How will we face the world of 2019 and beyond? What challenges will we take on, and how? What can we do as individuals, as groups, as organizations, and as a community to adapt, stay positive and make a beneficial impact on the world within and around us — ourselves, our families, our friends, our neighbors and strangers. What can we do, especially, to protect and defend and care for the most vulnerable among us? What can we do that is not just transactional, but transformational?
“The time is always right to do what is right.” ~ Martin Luther King Jr.
I have a dream for 2019 – and beyond. I have a dream this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream this is the year your people will move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.
I have a dream you will push yourself and your organization this year. You will take the bull by the horns, adapt to the digital revolution and open yourself to the possibilities change brings. You will give up on the static donor pyramid, ladder and funnel theory of engagement and put your donor at the center of a new, active engagement model that reflects the myriad ways people connect with organizations and causes today. You will find donors where they are.
I have a dream you will learn who your best influencers and advocates are and you will embrace them. You will recognize you are no longer your best messenger. You will understand many forces beyond you influence your donor’s decision to invest with you, and you will expand your thinking and operations from a one-dimensional to a multi-dimensional model. You will allow your constituents to engage with you at multiple points of entry, and to move freely between these points during the life cycle of their engagement.
I have a dream you will think big, because thinking small will not get you where you need to go.
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Philanthropy comes from the Greek and means love (philos) of humankind (anthropos).
This is not easy work.
But you know you must keep trying. Because that’s the job of philanthropy facilitators.
Let me add to the definition of “philanthropy.” Robert Payton (the nation’s first full-time Professor of Philanthropic Studies and one of the founders of the Center on Philanthropy at Indiana University) defined it as: “Voluntary action for the public good.” I’ve always loved this definition, because every word is impactful. It’s voluntary (no one is being coerced). It’s action (something is actually being done, whether it’s service or an investment of money) and it’s all directed “for the public good.”
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How do you help those who are afraid of fundraising to become comfortable in what should be a mission-aligned role for everyone associated with your nonprofit organization?
After all, everyone benefits from increased philanthropy. Not just development staff.
Increasingly, successful nonprofits are adopting cultures of philanthropy where everyone involved – administrative staff, program staff, board members, committee members, direct service volunteers and even beneficiaries – comes together as ambassadors, advocates and askers on behalf of furthering the organization’s mission, enacting its values and fulfilling its vision.
Facilitating philanthropy is not rocket science, yet folks unaccustomed to the relationship cultivation and solicitation required to land major donations are fearful because they don’t know how to do it. It’s the job of a nonprofit’s leadership to work with your insiders (staff and volunteers) to help them feel both passionate about the cause and confident in the fundraising process.
Still, there are barriers to be overcome; first and foremost is fundraising fear. This fear takes many forms, and is perhaps best expressed in some of the questions I frequently receive. So I’m endeavoring to answer a few of these questions below. Hopefully this will help you address these challenges within your own organization so you, too, can transform folks from fearful and reluctant to joyful and ready fundraisers.
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You probably know my tagline is “Philanthropy, Not Fundraising.” It’s my overarching philosophy, and I welcome you to read about it here. But make no mistake…
I’m still using the word fundraising. In fact, I wrote an article entitled To Sell is Human; To Give, Divine – Why We’re All in Fundraising Now. I understand this may be a bit confusing. In fact, I’ve had some comments to that effect. Some of you hate the word philanthropy; others hate the word fundraising. So, let’s clairify.
If you want to move from a culture of transactions to one of transformation don’t get bogged down worrying about semantics! You say potato; I say potahto… a rose by any other name… It’s the CONCEPT of “philanthropy, not fundraising” I’m hoping you’ll grasp. The point is to come from a place of love; not need. A place that centers on your donor; not you. A place that is deeply relational; not one-sided. A place that focuses on impact and outcome, not money and process.
Let me share a few comments I received and contribute my thoughts:
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We are the do-gooders, and the philanthropy facilitators, and there’s never been a more urgent time to do good and facilitate philanthropy (aka “love of humankind”).
The separation of children from their parents is breaking everyone’s hearts – on both sides. This is simply wrong, wrong, wrong. And these children, who have done nothing wrong, will be permanently scarred.
Yesterday’s article from Vu Le of Nonprofit AF, Actions we can take to end the inhumane policy of separating immigrant kids and families, really struck a chord with me. I can’t say it better, so I’m encouraging you to read the article in its entirety. It’s not about politics. It’s about right and wrong. Humanity and cruelty.
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You know your mission. Your raison d’etre. The core of what you do. (At least I hope you do). But hiding in plain sight are a bunch of shining, inspiring, hopeful visions. Not just the practical day-to-day work, but your hopes for what you’ll achieve if your wildest dreams come to fruition. Big donors, and…
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Dr. Martin Luther King, Jr. spoke of standing up for what’s right, even when it isn’t convenient. There is so much happening in the world around us today, and at such an unprecedented, rapid pace, it’s sometimes challenging to make sense of it all. And, in particular, our place in it all. How will we face the world of 2018 and beyond? What challenges will we take on, and how? What can we do as individuals, as groups, as organizations, and as a community to adapt, stay positive and make a beneficial impact on the world within and around us — ourselves, our families, our friends, our neighbors and strangers. What can we do, especially, to protect and defend and care for the most vulnerable among us? What can we do that is not just transactional, but transformational?
“The time is always right to do what is right.” ~ Martin Luther King Jr.
I have a dream for 2018 – and beyond. I have a dream this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream this is the year your people will move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.
I have a dream you will push yourself and your organization this year. You will take the bull by the horns, adapt to the digital revolution and open yourself to the possibilities change brings. You will give up on the static donor pyramid, ladder and funnel theory of engagement and put your donor at the center of a new, active engagement model that reflects the myriad ways people connect with organizations and causes today. You will find donors where they are.
I have a dream you will learn who your best influencers and advocates are and you will embrace them. You will recognize you are no longer your best messenger. You will understand many forces beyond you influence your donor’s decision to invest with you, and you will expand your thinking and operations from a one-dimensional to a multi-dimensional model. You will allow your constituents to engage with you at multiple points of entry, and to move freely between these points during the life cycle of their engagement.
I have a dream you will think big, because thinking small will not get you where you need to go.
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Sometimes in life we make a bad bargain.
At the time, it doesn’t seem so bad.
In fact, it might be a good bargain for that particular moment.
But then… things evolve.
The bargain no longer works for us.
But we may not realize it.
We may just live in quiet pain.
Sometimes nonprofit work can be like this.
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Reality check.
What is your real goal with fundraising?
Think about this carefully.
Obviously (I hope), it’s not just to raise ‘money.’
Money is only as good as the purpose to which it’s applied.
So what’s fundraising for?
Have an answer?
Jot it down.
Okay… let’s get to it.
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