You Say "Potato," I Say "Patattah": Development vs. Marketing, Part 2, How to persuade your E.D. and Board that they’re the same thing

The fact that development and marketing are charged with making the same relationship-building and communications decisions means that it is time, once and for all, to actively align these functions.  Yesterday in Part 1 we discussed the natural linkages between these functions and that, first and foremost, everything we do is about the customer experience. Today,…