A quack at it?
Yes! Because I’m guessing you don’t have your ducks lined up to make this year’s email appeal worth all your effort. What do I mean? I mean the lion’s share of folk receiving your email is simply going to hit ‘delete.’ And that’s just not going to pay your bills.
You need to get all your duckies in a row. And I know exactly which two are missing.
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Fresh Look – Crowd Fundraising Trend
Crowd fundraising offers a huge new opportunity for nonprofits to acquire new donors and expand their base of support. Thus far it’s mostly been used for peer-to-peer campaigns, but one nonprofit recently employed it in a very clever new way.
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Chances are good that when you open your email box a majority of the messages are of little interest to you. You don’t know who they’re from, they look like junk, or they’re coming from someone who doesn’t interest you enough to compel you to open their message. If you have time, maybe you will. If you don’t, maybe you’ll hit “delete.”
You don’t want your e-appeal to wind up in the trash heap. To avoid this, you need to use the ‘Oh Goody’ Rule.
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I was playing around on Mashable yesterday and happened on The Key to More Successful Email Campaigns: Time. Since I recently offered you Top 10 Tips for Successful Nonprofit E-Appeals (and the big 11th is coming on Monday – you’ve still got time to guess what it is and win a free e-appeal review!), I thought I’d share this with you as a nice complement.
It’s something that should be a no-brainer; but, as Pooh describes it, sometimes we all can be “a Bear of No Brain at All.” How can we be the Best Bear in all the World?
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Planning any special e-mail campaigns before the end of the fiscal year? This summer? If not, think about it. An e-campaign costs pennies on the dollar compared with print marketing. And the right message at the right time to the right market can empower your supporters to help you change the world.
Your success will be measured not by how many you send, but by how many get opened; then how many answer your call to action. Here are 10 basic tips to assure your email engages your audience. Oh, and I left an 11th tip out on purpose. It’s something that’s super important. If you think you know what it is, contact me with your guess. I’ll pick randomly from among the correct answers – the winner gets a 50-minute top-level review of their next e-appeal (a $200 value), at no cost.
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Let’s take it from the T O P. D O C A R E about what you’re trying to achieve. Get it opened, read and acted on. Remember your primary purposes: (1) Get it open; (2) Get it read; (3) Get the donation. Do not – I repeat, do not!—deviate from these primary purposes. I’m…
DetailsDespite rumors to the contrary, e is still going strong and shows no signs of weakening. Recent data from the Pew Research Center shows it’s the bedrock of on engagement by those 65+, and many of these folks are your major donors. And there are plenty of younger folks who engage via e as well.…
DetailsHere comes this month’s *SMIT (Single Most Important Thing I have to tell you). Don’t make the mistake of not trying to raise funds on because you keep hearing that the only money being raised there is for disaster relief. First, it’s not true. Second, the exception proves the rule. You may be the exception.…
DetailsLast month I began my 2012 series of monthly *SMITs (Single Most Important Thing I have to tell you). The term comes from Tom Ahern of Ahern Communications. Thank you Tom! This month I’m channeling a wonderful two-part post from Karen Zapp’s Nonprofit Blog. Thank you Karen! Confession: this is all Karen; I’m just sharing. …
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The Case of the Incredibly Shrinking Technology My last post was about e, and how it’s not going away any time soon despite the ascension of social media. We have to do both. In fact, we have to do off as well. Most of us don’t like this fact. We have to work longer…
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