You’ve probably seen them. The “old school” fundraising thermometer. One of those things that makes you go… Hmmn… Do those really work? I’m bringing this up because… In his wonderful newsletter, Tom Ahern recently suggested reviving these. They’re also a technique favored by John Lepp, author of Creative Deviations. “Love them!” he says. These fellows are true…
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Often, so-called best practices are merely myths, beliefs or habits. “That’s how we’ve always done it” is not a reason to continue a practice that’s not evidence-based. In the Middle Ages, bloodletting was the go-to medical cure. Sometimes people got better, but that may have been in spite of the strategy rather than a causal…
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I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what “Clairification” is all about.
It’s often said that people give to people. So true.
But people are funny.
People will often give more to people who show them the pain that can be avoided through their gift, rather than to the people who show them the good that can be gained.
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I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what “Clairification” is all about.
It’s often said that people give to people. So true.
But people are funny.
People will often give more to people who show them the pain that can be avoided through their gift, rather than to the people who show them the good that can be gained.
Details