Clairity Click-it is my gift to you for being a member of the Clairification community — and for doing the important work that you do! It’s free, thanks to my 2018 sponsor, Bloomerang. They make it possible for me to spend the time reading every article I recommend (and many I don’t), as well as searching out a slew of timely learning opportunities and free downloadable resources for you. If you appreciate this as much as I do, please let them know! Don’t be shy; they deserve a pat on the back.
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Clairity Click-it, Your Nonprofit Ticket to…
Annual Individual Giving
Click-it: The subtle signal that may tell donors to delay. I’m a huge fan of applying knowledge from different disciplines to the practice of fundraising. Here George Crankovic, writing for Future Fundraising Now, draws from linguistics to make the case for keeping your appeals in the present tense.
Click-it: How Watching Curling Helps You Sell Better. Fundraisers can learn a lot from behavioral scientists. As this article in Forbes by Roger Dooley of Neuromarketing suggests: “Don’t focus motivation on doing Behavior [X]. Instead, focus motivation on making Behavior [X} EASIER to do.” Are you making it easy for folks to donate to you? What can you do to remove the friction?
Click-it: What Will Replace ‘Checkout Charity’ After Big Retailers are Gone? This is a fascinating piece by Joe Waters, cause marketing guru, on the Selfish Giving blog. Some great food for thought on how to make giving both convenient and experiential in the digitally-revolutionized landscape.
Click-it: The Anatomy of a Superb Annual Report. Tina Jepson of Cause Vox shares a template for the type of communication that will ensure your donors renew their giving.
Click-it: How to Turn a Good Data Visualization into a Great One. Amelia Kohn has written a three-part article for Charity Channel on how to sharpen your data visualization super powers. Some really interesting stuff!
Click-it: 5 Action Tips for Nonprofits to Develop and Share Helpful Content. Check out my 3-part series on Donor Love and Loyalty on Bloomerang. This is Part 3, and includes links back to the first two articles. It’s all designed to help you retain and upgrade more donors.
Online Social Marketing and Fundraising
Click-it: 6 Fundraising Best Practices to Help You Reach New Donors & Raise More. Cause Vox recently held a meet-up in San Francisco that generated insights galore (The world we’re fundraising in has changed; Fundraising is built on relationships; Acquiring new donors isn’t the only way to grow; Segmentation shows donors you care; Your supporters tell your story best; Show impact by decreasing proximity). Read the details here!
Click-it: Stories That Raise Money — 3 strategies your non-profit should be using [Register for free webinar, 3-8-18]. My friend Vanessa Chase Lockshin of The Storytelling Nonprofit shares tips that will help you develop the stories and messages most likely to resonate with your donor audience.
Click-it: 5 Ways to Connect Fundraisers With The Cause. If you don’t believe passionately in your cause, it’s very difficult to engage other people in their passions. Because fundraising is a person-to-person and value-to-value exchange. Ikhlaq Hussain writes about ways you can connect more closely to your organization’s work
FREE LEARNING OPPORTUNITIES
The more you learn, the more you grow.
Finding webinars you’d like to attend that overlap? Note that for many of these webinars you can obtain a copy of the recording if you’re unable to join live – as long as you register!
Click-it: 4 steps to funding your new or small nonprofit FAST! [Register for free webinar, 3-13-18]. Sandy Rees of Get Fully Funded will show you a method she used to grow a donor base from 1,200 to 8,500 in 4 years.
Click-it: Digital-first Donor Experiences [Register for free webinar, 3-14-18]. Big Duck hosts Alice Hendricks, CEO of Jackson River, who will talk about what the omnichannel future looks like for the social sector; the emerging world of supporter experiences (SX); and how organizations can make the leap to new, digital-first ways of thinking and working. Sounds pretty awesome to me!
Management and Strategy
Click-it: How to Build a Thriving Nonprofit [Register for free online workshop, 4-17-18]. Joan Garry is one of the most experienced practitioners out there, so if you’re a new or small nonprofit looking for a step-by-step blueprint for success, you can’t go wrong here.
Trends: Tax Law
Click-it: VIDEO: New US Tax Law: For Fundraisers, the Sky Is Not Falling. Listen in as Jeff Brooks of Moceanic interviews me about the impact of the new U.S. tax law on fundraising.
FREE DOWNLOADABLE RESOURCES
Click-it: How to Market Matching Gifts to Boost Your Bottom Line! [Free on-demand webinar]. Qgiv hosts Hannah Silvers of Double the Donation to help you learn how to promote matching gifts. Don’t let your organization miss out on the best 2-for-1 deal in the fundraising space!
Boards and Leadership
Click-it: How to Make Your Board an Engaged Fundraising Machine [Free on-demand podcast]. Kim Horton and Greg Giles discuss how to build a board that is excited about fundraising, community engagement, and community outreach on the Successful Nonprofits blog.
Click-it: Demystifying Data: How to Create a Data Plan for Small to Medium Sized Charities [On-demand webinar, workbook & action plan]. Canada Helps has designed this free Data 101 crash course to help you dive into all the steps required to plan, prepare and execute a successful data strategy to support your fundraising.
Click-it: Event Sponsorship Course and Certification [Register for free on-demand online course]. Chris Baylis of The Sponsorship Collective is teaming up with Event Brite to offer this free online course where you’ll learn to develop an inventory of your sponsorship assets, assign value to those assets and find and win sponsors who become true partners.
Click-it: The Marketer’s Pocket Guide to Writing Well [Download free eBook]. The folks at Hubspot claim: “The good news is: you can write well, no matter how “unqualified” you think you are as a writer.” Get some great writing tips here.
Did You Miss My Recent Articles?
Enroll in ‘Clairification School’ to get access to every single article I’ve ever written – with new ones delivered weekly straight to your in-box!
Here are links to my most recent articles. You get six free articles; then you’ll want to enroll. These are not ‘sales’ blog posts. I’m not part of a big company. It’s just me here – trying to pay it forward by sharing with you whatever I’ve learned over more than three decades of in-the-trenches nonprofit experience. Your modest ‘tuition’ just covers my costs. BTW: Just because these articles have “marketing” or “management” in the title, doesn’t mean you shouldn’t read them if you’re a fundraiser. Everything is connected; no more siloes, please.
- How Positive Feedback Boosts Nonprofit Fundraising
- Nonprofit Management and Productivity: Where Do You Add Value?
- Fresh Nonprofit Marketing Ideas: What to Do Differently
- Address Key Nonprofit Marketing Challenges Head On
My motto is: “If I know it, I want you to know it!” Hope to see you in Clairification School!