After all the wildfires here in California, we’ve been blessed (finally!) with some cleansing rain. So… why not share the blessings by raining down on you some cats, dogs and LOTS of free resources?
Once again, I want to thank my sponsor, Bloomerang, for making it possible to offer this to you for free. Also, could you do them (and yourself) a favor?
Have a relaxing weekend,
P.S. The promised cats and dogs are at the very end of all the resources.
Clairity Click-it, Your Nonprofit Ticket to…
Click-it: One Simple Method To Increase The Results Of Your Next Direct Mail Appeal. Sent out your year-end appeal yet? If not, you still have time to send a thank you to prime the pump. Per this new research discussed on the Bloomerang blog, doing so can increase your returns by as much as 67%!
Click-it: Securing Your Donor Data in the Digital Age. Data security is much in the news these days, and nonprofits must be ready to assure donors their data is safe. Bill Sayre of Merkle RMG addresses the issue here.
Click-it: Nonprofit Donor Retention: Problems and Solutions It’s gratitude month. We’re steeped in the holidays where many folks consider their blessings, as well as think about extending their blessings to those less fortunate. How can you leverage this to retain more nonprofit supporters? See Donor thank You’s: What are You Doing to Stand Out? and All Donors Aren’t Created Equal from me on the Bloomerang blog.
Click-it: How to boost donor retention with events. Events are not the most cost-effective way to raise money. But as a way to retain and upgrade donors, they shine. Learn some strategies you should be incorporating into your events from Ronald Pruitt of 4aGoodCause.
Click-it: 3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters. Julia C. Campbell, Marketing for the Modern Nonprofit, suggests ways to surprise and delight your supporters. If you prefer to watch/listen rather than read, you can do that too! [NOTE: If you haven’t yet read my article about #GivingTuesday follow-up, you can do so from the link below under “My Recent Articles.”]
Major and Legacy Giving
Click-it: How I Leave Voicemail Messages that Get Returned. Greg Warner of Market Smart knows a thing or two about getting through to major donor prospects. Here he offers up 7 donor-centered tips to show you’re a partner and helper, not just a fundraiser.
Management and Strategy
Click-it: Nurturing Renewable Human Capital in the Nonprofit Workplace. This piece from smart and seasoned Ruth McCambridge, Editor in Chief of Nonprofit Quarterly, is intellectually wonky, but filled with essential information. If you’re an E.D. it’s an important read. Don’t forget to take some time with it and think about what you might do differently.
Click-it: How you can keep fundraising staff happy and effective. Mary Cahalane, Hands On Fundraising, provides a list of do’s and don’ts especially for those who’ve had a hard time retaining their fundraising staff. Some really good advice!
Click-it: Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both. The good folk at 4aGoodCause sort out the different between these two trending fundraising strategies to help you choose what may work best for your organization.
Psychology of Giving
Click-it: How Your Restaurant Waiter Can Teach You about Fundraising. Greg Warner of Market Smart offers up a psychology experiment that sheds light on the principle of reciprocity, and how you can use it to influence donors to take your desired action responses.
Click-it: The single word that changed my life. It’s the season of joy and hope, yes? If your life is feeling more stressed and anxious than peaceful and joyful, these words from Mark Schaefer of Grow may help. Remember: You must take care of yourself before you can take care of others. Personally, I’m going to take this word to heart big time in the coming year.
Click-it: Giving Planner by Giving Compass. You may be thinking about your own philanthropy at this time of year, yes? This new tool allows you to build a personal impact giving plan in one place. It analyzes your giving and provides some good feedback and guidelines for making sure your giving has impact. It might also be something to share with your donors as a gift. Remember: If you want gifts, you must give them. Thanks to Beth Kanter for the heads up!
FREE AUDIO-VISUAL LEARNING OPPORTUNITIES
The more you learn, the more you grow.
Finding webinars you’d like to attend that overlap? Note that for many of these webinars you can obtain a copy of the recording if you’re unable to join live – as long as you register!
Click-it: Simple strategies for finding new donors [Watch on-demand video]. As part of Chris Davenport’s Movie Mondays series, Susan Howlett, Strengthening Nonprofits, talks about ways you can feel comfortable asking staff, volunteers, former stakeholders, professional allies, vendors, and even your clients/beneficiaries for monetary gifts. Don’t say ‘no’ on their behalf! Everyone deserves to be given the opportunity to experience the joy of giving. This one is really worth a listen, and it’s only 13 minutes.
Click-it: Events in a Digital Age: How to Maximize Offline Events in an Online World [Register for free webinar, 11-28-18]. Angie Kubicek, chief marketing officer at Firespring, will lead everyone through the ways to give events digital legs. You’ll get 5 digital must-haves to keep your event running smoothly, and ways to measure whether digital is helping you achieve your goals,
Management and Strategy
Click-it: Is Your IRS Form 990 Telling the Right Story? And What Can You Do About It? [Listen to free on-demand webinar]. The 990 is a too-often overlooked branding opportunity. Learn what you can do to stand out!
Click-it: How Non Profit CEOs can Produce Real Strategic Planning Results [Register for free Flash Class, 11-29-18]. Dionne Jackson partners with Donor Search in this webinar centering on a new model for strategic planning that produces the types of results that will make board members, executives, donors, and all other stakeholders proud while positioning the organization for a stronger, clearer future. Recommended for CEOs.
Click-it: Behavioral Economics with Nate Andorsky from Creative Science [Listen to free, on-demand podcast]. The folks at NextAfter have a new podcast, the Generosity Freak Show, and this is one of the first. Had to share this, because it’s one of my favorite topics: Applying research about human behavior to fundraising practice.
Click-it: Successful Year End Fundraising [Listen to on-demand podcast]. Listen in to Joan Garry’s Nonprofits are Messy podcast with seasoned fundraiser Gail Perry. It’s absolutely not too late to exceed your goals, no matter where you currently are in your process. So… why not pick up some specific tips here?
FREE DOWNLOADABLE MATERIALS
Click-it: The Art & Science of Fundraising [Download free content paper]. Get tips and techniques for converting impressions into new donors. From the good folks at Pursuant.
Click-it: 10 Great Ways to Find New Donors [Download free eBook]. This comes from Joe Garecht of The Fundraising Authority.
Click-it: 5 Ways Philanthropists Use Donor Advised Funds and How Fundraisers Can Benefit [Download free eBook]. Learn from the folks at Donor Perfect how to develop a coordinated program to encourage donors to give from their DAF.
Click-it 2018 Peer-to-Peer Fundraising Study [Download free Report]. Whether you’re currently involved, or contemplating getting invested, this study by NonProfitPRO will provide you with a lot of food for thought – all designed to help you run successful campaigns.
Management and Strategy
Click-it: Online Resource Guide for Nonprofits [Click to access]. The good folks at Qgiv have put together an awesome list of tools — just about everything you need to make your workload manageable. And they’re all free or low-cost.
Did You Miss My Recent Articles?
Here are links to my most recent articles. Enroll in ‘Clairification School’ to get access to every single article I’ve ever written – with new ones delivered weekly straight to your in-box! You’ll also get free monthly tips from your own “My Clairification” dashboard.
- Happy Days of Thanks(for)Giving
- Framing Year-End Philanthropy: Behavioral Science Tweak
- Do One of These 12 Strategies Before Year’s End to Raise More Money
- Remember Who We Are: Philanthropy Facilitators
- 7 Powerful Ways to Increase Recurring Giving [Benchmark Study]
- #GivingTuesday: It Ain’t Over ‘Til it’s Over
If you find value in Clairification, your support via enrollment in Clairification School is a blessing. I promise to pay it back, and continue to offer lots of specific advice to help you raise greater awareness, more volunteerism and passionate philanthropy. See what others say about why they’ve joined.
Hope to see you in Clairification School!
And now… some cats and dogs I encountered along the way.