I’m coming in like a lion… with an abundance of reading and viewing materials to help you with whatever fundraising, marketing and nonprofit management challenges this month may have in store for you.
It’s an opportune time for planning, budgeting, and plenty of donor communications and strategic cultivation. So pick whatever looks useful to you.
I hope you’ll also enroll this year in ‘Clairification School’. You’ll get access to ALL my original content for a full 12 months, including exclusive weekly articles, bonus webinars and more, in the most cost-effective way I’ve found to deliver it. This is useful content that will help you raise much more than you invest by enrolling. Feel free to check out what others have to say about why they’ve enrolled.
I’m on a one-woman mission to take the mystery, and misery, out of successful donor communications and fundraising. Your support makes it possible and, truly, means a lot. Thank you sincerely.
P.S. Thanks, as always, to Bloomerang, my 2019 Clairity Click-it sponsor. Please know how dedicated we both are to helping you do your most important work. Questions? Just ask! I also have a couple of coaching slots available. Email me directly at firstname.lastname@example.org.
Clairity Click-it, Your Nonprofit Ticket to…
Boards and Leadership
Click-it: Common Practices Nonprofit Boards Need to Avoid. Do your board members fully understand their responsibilities, and are you helping them to do so? Dr. Eugene Fram, board service expert, lays out the critical elements of service every member must grasp and enact..
Click-it: 7 effective content marketing ideas for nonprofits. Just about anything you’ll read from Ronald Pruitt of 4aGoodCause will be useful, and this article is no exception. You can be very intentional about which forms of content marketing work best for your nonprofit, your goals and your target donors. Get started!
Click-it: Donor Database = True Love. Aimee Sheridan of Our Fundraising Plan tells some important truths about donor database best practices. Her 6 tips are the perfect guideline – what you must do to make better decisions and, ultimately, raise more money. This is one I wish I’d written!
Click-it: Nonprofit Donor Databases. The folks at Neon have put together a killer comprehensive guide to choosing the right donor management software for you. Terminology, what to consider, questions to ask and more – useful whether you’re brand new to the field or thinking about making a change from an existing database or CRM.
Click-it: 8 Actionable Nonprofit Social Media Tactics. Check out my article on the Bloomerang blog for some concrete strategies to boost donor love and loyalty online.
Click-it: Why Your Nonprofit Needs a Second Gift Strategy. Another article from me on the Bloomerang blog, all about why you must prioritize first-time renewals. NEVER settle for a one-time gift!
Click-it: 10 Ways to Show #DonorGratitude on a Shoestring Budget. Here are some great ways to show donor love from Julia C. Campbell of Marketing for the Modern Nonprofit. Want more? Check out my Creative Ways to Thank Your Donors and Keep Them for Life!
Click-it: 4 Strategies to Overcome Fear of Fundraising. If you always hear “I’ll do anything but fundraise,” or if you yourself find your knees quaking at the thought, I’ve summed up my very best tips for the Guidestar blog.
Click-it: 4 types of supporters that self-qualify their interest in being in your portfolio/caseload. Greg Warner of Market Smart offers his take on sorting the wheat from the chaff when it comes to allocating limited resources to major donor cultivation.
Click-it: 3 secrets to successful major donor meetings. Emma Lewzey, Blue Sky Philanthropy, helps you get more strategic with your next visit.
Management and Strategy
Click-it: 10 Things That Drive Executive Directors Nuts. In her inimitable style, Joan Garry shares insights and fixes that will help you to breathe. Personally, I love #10.
Click-it: Fundraising Benchmarks — What Can You Learn from $40B in Donations? Zach Shefska of The Fundraising Report Card has analyzed a ton of data and found patterns that will help you be a more strategic development manager. Plus, you’ll sound really smart to your board and colleagues!
Click-it: Need a Good Day? Focus on Your Little Wins. Learn from Kivi LeRoux Miller of the Nonprofit Marketing Guide how to make yourself and others feel motivated and happy at the end of the day. It’s a great way to avoid zapping the meaning from your work and to stay focused on your progress
Online Social Marketing
Click-it: 8 Actionable Nonprofit Social Media Tactics. There’s no free lunch anymore, if there ever was. The market is saturated. What can you do to stand out, and still make it worth investment of limited resources? Check out my article on the Bloomerang blog.
Click-it: Top Power Questions That Will Make Your Corporate Sponsors Take Notice. Heather Nelson of Bridgeraise walks you through what it takes to recruit business support for your nonprofit.
Click-it: 7 expressions to avoid if you want to sound emotionally intelligent. This article on the Fast Company blog shows how you might be inadvertently undermining your own credibility at work. Food for thought.
FREE AUDIO-VISUAL LEARNING OPPORTUNITIES
The more you learn, the more you grow.
Finding webinars you’d like to attend that overlap? Note that for many of these webinars you can obtain a copy of the recording if you’re unable to join live – as long as you register!
Donor Advised Funds
Click-it: Donor Advised Funds [Register for free webinar, 3-12-2019]. Learn how DAFs work, why people giving to them and how your organization can benefit. One Hundred hosts Eileen Heisman, President of National Philanthropic Trust.
Donor Retention and Upgrades
Click-it: #DonorLove: Forever and a Day [Register for free webinar]. Qgiv hosts John Lepp, who will share the connection between donor-centered annual and legacy giving programs.
Click-it: Sean Asks Adrian Sargeant: What Is the Biggest Thing in Fundraising No One Is Doing? [Watch on-demand video]. Tune in to two experts, c/o Moceanic, describing ways to help donors feel their gifts really matter. This is what will build the relationship and keep donors engaged and invested.
Click-it: Stewarding Donors for Lifetime Relationships [Watch on-demand video]. In this brief Movie Mondays selection, Susie Burdick talks about the importance of building relationships to sustain donor loyalty.
Management and Strategy
Click-it: Recruitment on a Mission: How Nonprofits Can Attract & Retain Today’s Talent [Register for free webinar, 3-13-2019]. Millennials are currently the largest generation in the workforce, with Gen Z hot on their heels. With for-profits and nonprofits clamoring for a record low number of available workers, you need to know how to compete. Join Guidestar and TriNet, with Linda Santinoceto and Dina Rulli, for this interactive session.
Management and Strategy
Click-it: Why Funding Overhead Is Not the Real Issue: The Case to Cover Full Costs [Watch free on-demand webinar]. Overhead is a poor indicator of nonprofit efficacy. Nonprofit Quarterly helps you learn how to overcome the crippling overhead myth that is starving nonprofits.
Click-it: Fundraising with Social Media [Download on-demand podcast]. The Nonprofit Leadership Podcast hosts Claire Kerr of FrontStream to clue you in to the most effective ways to use social media to boost online donations.
Click-it: Creating Your Nonprofit’s Narrative in Four Steps [Watch on-demand video] Vanessa Chase Lockshin of The Storytelling Nonprofit shares the difference between storytelling and narrative, and how your organization can use these two distinct concepts to captivate your audience.
FREE DOWNLOADABLE MATERIALS
Click-it: Why Half of Your Donors are Disappearing [Download free white paper]. Struggling to renew your donors? Smarter stewardship can improve retention. Amy Bobrick of Merkle RMG shows you how!
Click-it: How to Build a Monthly Social Media Report [Read article; Download free templates]. Lexi Carbone of Later shows you how to build a useful social media report to help you track the effectiveness of your strategies. If you need to prepare a report for your board or boss, the nitty gritty is all here.
Click-it: How AI Is Revolutionizing Influencer Marketing [Download free e-book]. This resource from Neal Schaffer and Open Influence is not targeted to nonprofits, but it is on the leading age of where marketing is headed. If you like to be a leader, you’ll definitely want to check this out!
Click-it: Six Website Tools Your Nonprofit Can’t Live Without [Download free e-book]. The folks at Firespring are website experts. Here they outline several ways to fix your website in order to secure increased donor conversions.
Did You Miss My Recent Articles?
Here are links to my most recent articles. Enroll in ‘Clairification School’ to get access to every single article I’ve ever written – with new ones delivered weekly straight to your in-box! You’ll also get free monthly tips from your own “My Clairification” dashboard.
- Time to Reframe How You Do Nonprofit Fundraising
- Strategies to Leverage Donor Advised Fund Philanthropy
- 9 Strategies to Make Your Nonprofit Fundraising Appeal Relatable
- 2 Smart Strategies to Build Donor Relationships on LinkedIn
- How to Use LinkedIn to Give Donors a Reason to Connect with You
If you find value in Clairification, your support via enrollment in Clairification School is a blessing. I promise to pay it back, and continue to offer lots of specific advice to help you raise greater awareness, more volunteerism and passionate philanthropy.
Hope to see you in Clairification School!
My motto is: “If I know it, I want you to know it.”