Somewhere the dreams that you dare to dream really do come true. Hasn’t that always been true for for your nonprofit?
Where troubles melt like lemon drops… You’re always trying to find that place, are you not? In that regard, the coronavirus pandemic hasn’t changed a thing.
Somewhere over the rainbow, skies are blue. You’re still fighting the good fight, trying to wake up where the clouds are far behind you. Right?
Granted, it’s a bit more challenging now. Whether you’re needing to ramp up services or find a way to pivot to sustain your relevance, wishing on a star won’t get you there. But some of these awesome resources I’ve collected for you will help! I’m writing a lot on Clairification about what to do during this extraordinary time. If you’re not yet enrolled as a Clairification School student, now’s a great time to join in and connect with your peers.
Meanwhile… why not dig into some of these amazing articles, webinars, podcasts and e-guides I’ve collected for you across the web? Lots of wisdom to help you mitigate the pain now and prepare for the day when things evolve to a new normal. Crisis has a way of forcing us to re-evaluate what’s important, and what’s not. Seize this opportunity to innovate, adapt and tweak what you’ve been doing so you’ll come out on the other side even stronger than you were before.
You are making the world a better place. This was true yesterday. It’s true today. It will be true tomorrow. You are on the front lines of enacting values other people care about. If they didn’t, they wouldn’t be your supporters. Keep faith in your vision. I promise you, it is one that is shared.
It is my privilege and pleasure to help you fly over the rainbow with the happy little bluebirds – at least as much as is humanly possible.
Clairity Click-it, Your Nonprofit Ticket to…
SPECIAL CATEGORY: Tips for Not-So-Normal Times
Click-it: Crisis of Confidence: Your Nonprofit’s Worst Fundraising Enemy. If you’re going dark on your donors right now out of fear – real, misplaced or some combination thereof – you’re doing everyone a disservice. Your organization, and all those who rely on your continued existence, will be left in the lurch without donor support. Grab my 5 strategies to fundraise with confidence in a crisis on the Bloomerang blog.
Click-it: The good news about the COVID-19 crisis. Again, if you’re not out there asking now, you’re missing the boat. Read about what other successful organizations are doing in the post from Jeff Brooks, Future Fundraising Now.
Click-it: Supercharge nonprofit coronavirus fundraising with 4 easy steps. In this guest post for the Candid blog, I offer a step-by-step approach to communicating effectively with those who will see you through this crisis. Truthfully, these four steps work in good times and bad! So start now; then make this your M.O. from hereon out.
Communications and Marketing
Click-it: RISE to the Challenge: a Powerful Virtual Fundraiser to Raise Money NOW. Sandy Rees, Get Fully Funded, has a lovely way of organizing your strategies. This is not an ‘event,’ but a process – from reaching out… to offering insight… to show and tell… to encouraging philanthropy. Brilliant!
Major and Legacy Giving
Click-it: Unplanning Planned Giving. People today are thinking about mortality in ways they previously had not. Fraser Green, Good Works blog, suggests this means ‘planned giving’ has shifted from a reflective to a reactive process. What should your nonprofit do in response? Grab four suggestions here.
Click-it: Supercharge nonprofit coronavirus fundraising with an articulated plan. Throwing spaghetti against a wall to see what sticks certainly keeps you busy, yet it can be incredibly time-consuming and ultimately unfruitful. In this guest post for the Candid blog I suggest two ways to frame planning that will help you create order out of chaos. Pick your favorite!
Strategy and Management
Click-it: Is It Time to Pivot? Erica Waasdorp, A Direct Solution, suggests going back to fundraising basics will stand you in good stead.
Click-it: Ways To Use Zoom Breakout Rooms To Increase Meeting Engagement. Beth Kanter always has the best practical advice!
Click-it: A Priest and a Therapist Walk Into a Bar. This post from Joan Garry, Nonprofits are Messy, deserves a look just for the title! It’s about how, as a nonprofit leader, you have to keep managing and leading from a distance. And the advice is super useful.
NOTE: You’ll find more of my own ‘what to do in this crisis’ articles on Clairification (just scroll to the bottom of the Click-it).
DOWNLOADABLE GUIDES & ON-DEMAND AUDIO RESOURCES
Click-it: Covid-19 Communications Swap [Download free examples]. Lynn Wester, Donor Relations Guru, has collected tons of samples from which to borrow ideas. Appeals, acknowledgements, videos, web pages, landing pages and more!
Click-it: 10 Tips to Host a Successful Online Auction. If you’re planning to take your in-person auction online, or perhaps host a brand new online auction to substitute for another type of event, Classy has some step-by-step suggestions for you.
Online Fundraising and Marketing
Click-it: Meet Your Supporters Where They Are During COVID 19: Facebook Strategies to Engage and Fundraise [Join free on-demand video podcast]. If you’re interested in using Facebook’s tools to help you adapt and raise money during the COVID-19 pandemic, this fun, instructive session on Qgiv with Facebook alumna Kendra Sinclair is chock-full of examples and ideas.
Other Articles: The Beat Goes On
Click-it: Reasons you didn’t get the gift. You’ll never go wrong taking advice from the late, great Jerold Panas. Here are 10 mistakes to avoid. And an interesting tidbit for fans of Dr. Seuss.
Click-it: After the ask: why donor engagement matters. 100% agree with everything Mary Cahalane, Hands-On Fundraising, has to say here. If you make this the heart of your fundraising strategy, you’ll do well. Pre-Covid, Mid-Covid and Post-Covid.
Click-it: The Problem with Know-it-All Nonprofit Leadership. Insecurity is not a good foundation on which to run a business at any time, and especially not during a crisis. As Tom Ahern notes, “Self-indulgent errors in judgement will cost your beloved nonprofit real money.” Your job as chief fundraiser is to prevent this from happening. See my suggested action tips in this article on the Bloomerang blog.
Online Fundraising and Marketing
Click-it: YouTube 101 for nonprofits. If you’re not already rocking your own YouTube channel, now is the time to fully embrace this as a communications strategy. The folks at 4aGoodCause explain all the ins and outs.
Using social media to take your digital fundraising from ‘meh’ to ‘wow’. You know you need multiple communication channels to meet people where they are, right? Ronald Pruitt at 4aGoodCause has you covered with this step-by-step guide to cross-promoting fundraising content on social media. And he illustrates with a real fundraising campaign as an example!
Strategy and Management
Click-it: Fundraising ROI: Why it Matters, and What to Do About It. Grab this solid advice from Joe Garecht to assure you work smart, not just hard.
Other Learning Opportunities
WEBINARS & ON-DEMAND AUDIO RESOURCES
Click-it: Donor Welcome and Thank You Email Series [Tune in to free, on-demand session]. Saying thank you to donors giving to you during this uncertain time is more important than ever. Listen in to Pamela Grow’s ‘Motivate Monday’ session with the late John Haydon for some expert tips.
Major and Legacy Gifts
Click-it: Cues and Clues: What Prospects are Telling You and What You Need to Say [Register for free webinar, 5-20-2020]. There’s a lot of knowledge you can glean from donor behavior. Once gleaned, it’s important to know how to respond! Join this webinar from Stelter to gain new confidence.
Click-it: Major Giving Metrics: What to Measure, and How [Listen to free on-demand podcast]. In this episode from Pursuant, learn what to measure, how to measure it and how to create a culture of data-driven change.
Click-it: Engaging Your Donors So They Stay and Give Funds You Can Count On for Years to Come [Register for free webinar, 5-13-2020]. A monthly giving program is among your best strategies to retain and upgrade donors. In this interactive Firespring webinar with Erica Waasdorp, you’ll learn how to fit recurring giving asks into your overall communication schedule, upgrade existing monthly donors and prevent monthly donors from lapsing.
Click-it: How to Turn Your Board Members Into Fundraisers [Download free e-guide]. Grab this 3-step plan from Network for Good, including templates your board can use while fundraising.
Database and Technology Solutions
Click-it: Three Components of the Nonprofit Tech Stack [Download free white paper]. Modern nonprofits that want to provide personalized experiences must have an integrated tech stack. Learn from the good folks at Merkle how Constituent Relationship Management, Direct Response Platform, and Digital Execution Platform make up today’s modern nonprofit marketing tech stack and why your CRM may not be enough as a standalone solution.
Click-it: The Ultimate Guide to Virtual Fundraising [Download free e-guide]. Since just about everything is virtual these days, the timing couldn’t be better for this e-guide from Network for Good. These tips are also evergreen. You’ll get six essential digital tools and strategies, learn how to measure your results, and much more.
Did You Miss My Recent Articles?
Here are links to the most recent articles on the Clairification blog. I think you’ll find these fairly practical. Hope so!
- Secret Strategy to Communicate with Nonprofit Donors – In ANY Times
- 10 Top Nonprofit Strategies to Get Through this Crisis
- Nonprofit’s ‘Unfair Advantage?’ You Deliver Meaning
- Should Your Nonprofit Participate in #GivingTuesdayNow?
- How to Discover Your Unique Coping Strategies
- Should Your Nonprofit Legacy Program Be on Hold?
Please support my extraordinary sponsors (see below). The Clairity Click-it content is free, and Clairification School is affordable because of their generosity.