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Claire_Axelrad_119_croppedClairification began as a blog in 2011.

I had recently left work as a nonprofit “insider” — after 30 years leading integrated fundraising and marketing teams at five different organizations. I loved, loved, loved the work, but it was time for a change. I had been teaching a while, and folks were encouraging me to take a leap and begin to consult and coach. So… I leapt! And it was all good, except…  I missed being able to share my daily thoughts and current insights with a community of colleagues. One day, I just began to blog. And… I never stopped!

Clairification was voted “Top Fundraising Blog” by readers of Fundraising Success Magazine in 2013.

I was deeply honored and, at the time, felt I’d just won the Miss Congeniality Award at the Miss America Pageant. You see, I’m only 5’1 ¾” (we count every inch of our blessings) and knew I could never be Miss America (and that’s, of course, the only reason).  Growing up, however, I dreamed of how cool it would be to receive the award that all the contestants voted on. That seemed even more special than the award bestowed by the judges. Because it meant “You like me, you really like me.”

Right back at you!

You’re a “Top Fundraiser” in my book — just by virtue of getting up every morning, vowing to do your best to make a positive difference, and continuing on your journey to empower donors to also be the change they want to see in the world. You’re the reason I get up in the morning.  Truly. You can ask anyone who’s ever worked with me. They’ll tell you the truth, so I will too.  I never met a book I didn’t highlight, an article I didn’t annotate, or a blog post I didn’t forward and comment on. If I don’t get to share it, it feels like a waste.

As much as I love learning, I’m over the moon when it comes to sharing what I’ve learned.

Because I really want you to know everything I know.  After all, I’m just one person.  If we’re going to change the world, we need all hands on deck.

So here’s the deal.

After publishing Clairification for five years for free, I found I simply couldn’t continue without at least covering my expenses. Comparable education programs, with in-depth, action-oriented content, run up to $800/year. I know many folks can’t afford that, so in December 2016 I began charging a modest $100/year for ‘Clairification School’ — access to ALL of my original articles, monthly action tips, free webinars, generous product discounts, priority access to coaching slots and more. Some folks have told me it’s “ridiculously inexpensive” for what you get — and I hope you’ll think so too! [It’s okay. I can take a little ridicule.]

I really am trying to make my content as close to free as humanly possible (without it costing me money). And you can still subscribe to the “Clairity Click-it” bimonthly newsletter — which includes links to lots of free resources — at no charge. But I hope you’ll also join Clairification School, and make it your online “one-stop shop” for all things fundraising, nonprofit marketing, management and leadership.

Try Clairification School out for free for a 3-month trial!

Even at the low cost of only 27 cents/day, some folks tell me they just can’t afford to enroll. Since I so much want you to be a part of our learning community, I’m offering free tuition for 3 months. I hope you’ll decide it’s worth the investment and will continue but, if not, that’s okay too.  There’s no obligation on your part.

As others taught me, so do I wish to teach you.

You’ll get tons of useful content, because I’m dedicated to giving you the knowledge you need to succeed. I’ll encourage you to think. Plan. Review. Reflect. Think again. And I’ll give you in-depth information about how to get to where you want to go. You’ll get cutting-edge thought leadership, challenges to conventional wisdom and plenty of applicable theory borrowed from complementary disciplines. You’ll also get action tips, “how to” lists, easy-to-use templates and lots of free, useful resources. I’ll be your fundraising and nonprofit marketing guide. Teacher. Mentor. Cheerleader. And I’ll hold your hand along the way.

Please join me on the pathway to passionate philanthropy, not forgettable fundraising.

By becoming a “philanthropy facilitator” you’ll become much more than just a “fundraiser.” You’ll become an expert “friend-raiser” and “fun-raiser” who creates loyal, lifelong partners. Because philanthropy should be fun, for you and your donors.

Why Leaders Join Clairification School

I am convinced Claire Axelrad is the smartest person in fundraising.  Her articles are impeccably researched, deeply thoughtful, and invariably useful to me. Thank you, Claire.
-Tom Ahern, Ahern Donor Communications

Claire is a fundraising ninja
– Joanne Fritz, Nonprofit Charitable Organizations Guide, About.com

Claire is a superb professional, deep thinker and creative spirit in the service of philanthropy. I have worked with her in a variety of roles for nearly two decades, and have admired and supported her work. She is a person of utmost integrity, and a brilliant mind.
– Kay Grace, Principal, Transforming Philanthropy

Read more testimonials here.


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The Nitty Gritty

A year’s worth of content like this will cost you up to $800/year elsewhere. Plus you’ll often have to be at your desk at appointed times, usually for a solid hour. And you’ll have to take notes! Your annual Clairification School tuition costs just a fraction of this and covers 12 months of “school” — really the equivalent in content to 40 to 50 webinars/year! And you can easily make back your investment, and more, in discounts and bonuses.

Clairification articles won’t take up an hour of your time, the notes are already written for you and you can access the material at your convenience. Plus, with this trial offer, you can get a full three months of school absolutely free! That’s right – you pay nothing! [Though if your organization can afford it, I encourage you to enroll here. I hope you understand and appreciate that no one pays me to offer this content.  I’m not part of a large corporation. It’s just me].



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What People Are Saying

Claire is a fundraising ninja

Joanne Fritz
Nonprofit Charitable Organizations Guide, About.com

Engaging your help was such a huge pivot moment for me and the Board.  We would never – not in a million years – have even dreamed of doing a significant challenge at our event without all of the teaching, support, resources and guidance that you brought to us. Sometimes there are these moments in life that you only realize in retrospect were miracles – and that is exactly how I look back at that decision to work with you on our fundraising engine!

Julia Wilson, E.D.

Your piece on attrition, Claire, is dynamite. Amazing. It’s precisely on target. Congratulations.

Jerry Panas
CEO / Jerold Panas, Linzy & Partners

Brilliant summary of the whole “story v. stats” thing, Claire. Thank you.

Tom Ahern
Principal / Ahern Donor Communications

Claire Axelrad has been a highly effective fundraiser for over 30 years and her blog is just a wealth of wisdom.  What’s particularly notable about Clairification is that although the work is based on decades of past experience, Claire is always looking forward as well.  She was the first among her veteran fundraising peers to embrace online and social fundraising and is now one of their most sensible and insightful proponents.  She’s a great resource!

Keith Heller
CEO / Heller Consulting

You have been absolutely terrific to work with. Your roadmap and assessment of where we are and where we can go has been so instrumental in having the board stop and think about our future.  Your audit is allowing us to move forward in tangible ways to improve our work so that we may help more clients in need of our services. I will count you among my many blessings throughout the year.

Silvia Argueta
E.D. / Los Angeles Legal Aid Foundation

I’m subscribed to a million fundraising blogs and the one I consistently open and read most of, is yours. The content is always carefully curated and helpful, not just sales pitch after sales pitch for your own stuff. You stand out, in a good way.

Juliane McLean
Development Coordinator / Bridgercare

You are one of the few fundraising experts that I read faithfully, and we have no shortage of those who publish regularly. But your material is always thoughtful and realistic. Thank you for your candor and good advice.

Richard Ajulani
, Senior Director Individual Gifts / LifeMoves

We have been loving the work of Claire Axelrad since we came across her work, every blog of hers is insightful, well thought out and enlightening.

Good Eggs Storytellers

Most lucid, most succinct checklist I have read on the engagement process. This is the best. Should be required reading for all concerned with major gift solicitation.

Giles Pegram, CBE
Fundraising Consultant / London, England

You are a forever flowing fountain of enormous information and a wealth of ideas. Thanks for being there for all of us small non-profits

Sharon Coleman
St. Francis House

I read your newsletter all the time and find your advice “spot on” and always usable. I pass it on consistently to the staff and other board members. I really appreciate all you do to help nonprofits. Thanks.

Hal Leeds
, Partner Global Sales & Marketing Consultancy / Working to Eliminate Poverty and Educational Inequality

You remind me about what is most important and why I love this profession. I just discovered you and your blog about three weeks ago and I wanted to write today to say thank you for sharing your wisdom and expertise. I find your posts, new and old, so spot on. You nail it.

– Heather Wardle CFRE
Vancouver BC

Everybody involved in philanthropy should read these articles slowly and with a very opened mind and a willingness to take from them the necessary components to change the manner and techniques we presently use in order to embrace what philanthropy is all about “Love”. I have no doubt it would be transformational.

Tom Walsh
Business Development Exec / Active Retirement Ireland

Suggest subscribing. Thanks, Claire! I am a regular- and I have forwarded your thoughtful and inspiring column and as well. Keep up the good work.

Margot Harrigan
Corporate Development Officer / Habitat for Humanity East Bay/Silicon Valley

I came across your website and I hit the goldmine! I was asked to join a board and found I need to understand how to build a donor base from the ground up. I searched, only to find expensive consultants or free info that didn’t offer any helpful information.  Thank you for sharing so much valuable information!!

Erica Martinez

Claire, you consistently remind me of the proven basic facts of fundraising!! Thank you!! I consistently share them with our team and with the newbie fundraisers I am mentoring.

Margie McCurry
Fund Builders Alliance

Could not make it any easier…  Claire Axelrad straightforwardly tells social media/marketing managers of nonprofit organizations that they need to change how they communicate with

Charity Chatter

Many thanks – this is terrific, impressive data! You are an impressive source. And I’ve been around a long time.

Sara Becker
Oakland Zoo

Wow! Inspiration out the wazoo! Many thanks — I keep up with trends and lots of blog-posts to stay on top of my game. This goes way beyond technique and reaches deep inside to remind me why I’ve done this work for 40 years!

Pam Montgomery
Executive Director / Community Foundation of the Gunnison Valley

Thank you for your brilliant blog. I have been a follower for many years and learnt so much from you. Ultimately, it translates into many more families getting the support they deserve. You help me raise more money for my UK charity. Please never stop bringing the best out of me! You’re special.

Anna Henry

Exactly what our profession can use – clarification –- the title of your blog. You help us keep faith with the past while making sense of the present and future. You have a balanced and respectful understanding of what this is all about. Thanks.

James M. Schaffer
Partner / Charity Springs

I’d recommend you sign up.  I signed up for about a dozen blogging fundraiser consultants, but have since canceled most.  She’s one of two left standing.  I like how she organizes her thoughts about fundraising, and her conversation planning techniques are very familiar to me from my work as a prosecutor.  I believe that she was a practicing attorney and who changed careers like I have, and my best guess is that she was a litigator as well. This is a very good article and there are several other blogs (her own) that she links to within it, so even though this is a small article you could spend some time here.

Cole Eason, J.D. ’92
Office of University Advancement / Rockhurst University