In Part 1 of this two-part article I described the importance of:
- Beginning with your well-oiled content marketing engine and plan.
- Building an intentional donor-centered content marketing plan.
- Building an online fundraising campaign strategy that’s integrated with your content marketing plan.
Part 1 also included links to a lot of articles I’ve written previously about mastering online social fundraising. Some of them are on Clairification. Others are guest posts I’ve done for other blogs.
I truly, passionately, want you to master the integration of a robust online communications and fundraising strategy with an equally robust offline strategy. In our digitally revolutionized world, they are two halves of a whole.
You need to rock them both.
Today we’re going to layer on with some other important essentials if you want to succeed with your online fundraising.Details