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Daily Archives: March 19, 2012

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What Kind of Content King Are You? Benevolent or Autocratic? Something or Nothing?

We must begin to think of our brand as a platform from which all dialogue ensues. It is in this context that content creation and content marketing strategy becomes important. That is, unless you’re Seinfeld, and you think you can succeed in engaging your constituents in a conversation about nothing. It worked brilliantly for him;…

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March 19, 20122 CommentsContent MarketingBy Claire Axelrad
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